CopShoes Takes Their MIVA Merchant Storefront to the Next Level – They Implement buySAFE and See an Immediate Impact to their Business

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buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and CopShoes.com, a leading online retailer of footwear, determined during a recent A/B test that buySAFE significantly increased their website conversion rates and sales.

buySAFE, Inc., a leading provider of consumer confidence and website conversion solutions, and CopShoes.com, a leading online retailer of footwear, determined during a recent A/B test that buySAFE significantly increased their website conversion rates and sales.

CopShoes.com utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE Bonding service. The results were clear and impressive. buySAFE increased the CopShoes.com website conversion rate by 7.2%. The test was conducted over a multi-week period in August 2010 with over 425,000 unique site visitors included. The results were highly statistically significant. Over the course of a year, this conversion rate increase will translate into significant increases in sales and profits for CopShoes.com as a result of using buySAFE.

“Understanding the positive impact our organization received through buySAFE’s A/B testing has allowed us to make an educated and well thought out decision,” said Matthew Alper, CEO of CopShoes.com. “With our use of buySAFE for our websites, our conversion has increased and our consumer experience has improved. By simply providing a 3rd party guarantee, both we and our customers are benefitting from this service. For us, this makes complete sense, as our focus is making sure our customers continue to enjoy shopping with us.”

“BuySAFE understands the importance of validating our impact to our merchants through our A/B testing,” said Jeff Grass, President & CEO of buySAFE, Inc. “With the joint efforts between CopShoes.com and buySAFE, we were able to provide important data which allowed for CopShoes.com to make a proper decision based on analytics. With our objective test, CopShoes.com saw a conversion lift of 7.2%.”

About buySAFE
buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 5 billion views of the buySAFE Seal, 20 million bonded purchases and over 4,000 buySAFE Bonded Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com.

About CopShoes.com
Founded in 1946, Alper-Gold Specialty Websites, a subsidiary of Alper’s Jobbing, operates several websites including CopShoes.com, MetBoots.com, TacBoots.com and OutdoorShoeStore.com specializing in Police, Military, Work and Outdoor Boots and Shoes. Originally started in St Louis, MO and now located in San Antonio, TX, Alper-Gold is a family run business.

For Media Contact:
buySAFE, Inc.
Hans Dreyer, VP
703 778 4445 x110
hdreyer(at)buysafe(dot)com

CopShoes.com
Matt Alper, CEO
6655 Poss Road
San Antonio, TX 78238
matt(at)copshoes(dot)com

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Hans Dreyer
buySAFE, Inc.
703-778-4445 x 110
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