Kutenda Announces New Demand-Generating Email Marketing Service for IT Service Providers

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Engage marketing service focuses on creating the demand so businesses can focus on closing the sale.

"Our Engage Marketing Service allows Managed Service Providers to focus their time and energy on servicing their customers, rather than marketing to new ones," says Kutenda CEO, Mike Cooch.

Kutenda announced today the launch of its new Engage Marketing Service which manages email campaign execution for IT Service Providers. The new Engage program was created for service providers who are too busy to regularly devote the time it takes to effectively communicate with and nurture prospects. Program deliverables include eNewsletter content and professional multi-touch prospecting campaigns that are proven to generate qualified interest in the products and services that Managed Service Providers sell.

Kutenda designed the Engage service to provide MSPs with professional email marketing campaigns that help re-engage dormant prospects, upsell current clients, and generate new referrals. Kutenda’s team of experts administer and execute turnkey email marketing campaigns for a wide range of products and services, from designing the expert content and sourcing and qualifying the contacts, to sending the emails and reporting and analyzing campaign results.

"Kutenda has already sent millions of emails on behalf of service providers with our Ignite program. We have extensively A/B tested different types of content, subject headings, selling points, and promotional offers across a wide range of products and services," said Kutenda Vice President, Kevin Brown. "As a result, we already know what works best, and now we're sharing that expertise with our partners through our specialized Engage service. Our goal is to do the hard work for them."

Kutenda Engage will help service providers promote the products and services they sell, including:

  •     Managed Services
  •     Data Backup
  •     VoIP
  •     Hourly/Business IT
  •     Hosting
  •     Hardware-as-a-Service (HaaS)
  •     Vendor Management

"Our Engage Marketing Service changes everything," says Kutenda CEO, Michael Cooch. "It allows Managed Service Providers to focus their time and energy on servicing their customers, rather than marketing to new ones. And when you've run as many email marketing campaigns as Kutenda has, you quickly develop an expertise in squeezing every ounce of value out of every communication."

Kutenda's Engage Marketing Service launches today. It is available as a standalone month-to-month service for $299 per month or as part of Kutenda’s Ignite package priced at $499 per month.

Kutenda is offering free one-on-one consultations with their Internet Marketing Experts to help MSPs assess how Kutenda Engage aligns with their business’ growth objectives. Email Consultants(at)Kutenda(dot)com or call (303) 416-4727 to schedule a consultation.

To learn more, visit http://kutenda.com/package_engage.html.

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Ginevra Figg
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