Whitehall, PA (PRWEB) April 07, 2011
Patton Oswalt may not want free Carvel® ice cream cakes every week for the next 75 years, but Jim Duffy, President of Protica Inc., is betting that thousands of children across the country do. Duffy entered the winning bid for the “cursed” Carvel Black Card at The Comedy Death Ray 9th Annual Xmas Nativity Pageant Charity Auction last December in Los Angeles and has used the gift card as the centerpiece of his company’s new charity campaign, the ProticaCares Sweet Treats Giveaway. The card will be placed in the name of Duffy’s two-year-old daughter, Paige.
As part of the program, Duffy’s company, Protica, Inc., will deliver an all-expenses-paid “Sweet Treats” gift package, complete with a Carvel ice cream cake and a variety of healthy Protica treats, to a different school or children’s hospital every week from now through 2086. The package will also include treats and surprises from Sunkist®, three-time World’s Strongest Man Bill Kazmaier, and others. The first package will be delivered to a group of K-2 students at the Brookside School in Baldwin, NY, on April 12, 2011, as part of the program’s kickoff event.
As you may recall from Oswalt’s now infamous video, Carvel Ice Cream issued “Black Cards” to 75 celebrities to commemorate its 75th anniversary. The card entitles each celebrity to free Carvel Ice Cream products every week for the next 75 years. Actor and comedian Patton Oswalt (‘King of Queens’, ‘Ratatouille’) received permission from Carvel to donate his card to the LA Regional Foodbank’s charity auction and after a rigorous bidding war, Duffy triumphed with the winning bid.
“I’ll admit, Patton looked none-too-healthy in his ‘Cursed Carvel Card’ video, but I guess my lust for ice cream trumps my fear of curses,” says Protica President Jim Duffy.
As a thank you to Patton Oswalt, Duffy has produced a Carvel Black Card video of his own. To see a “trailer” for the video before its release – with cameo performances by Dina Lohan and Bill Kazmaier – visit http://www.ProticaCares.com
And to nominate a hospital pediatric unit or K-8 classroom near you to receive a ProticaCares “Sweet Treats” gift package, visit http://www.ProticaCares.org.
For more information about the ProticaCares program, please visit http://www.ProticaCares.org.
Sunkist is a registered trademark of ©2010 Sunkist Growers, Inc., USA. Sunkist Protein is distributed by BioBev, LLC under a trademark license agreement from Sunkist Growers, Inc.
About Carvel Ice Cream
The United States’ first retail ice cream franchise, Carvel Ice Cream has become one of the best-loved and most recognized names in its industry. The company is a leading provider of premium soft serve and hand dipped ice cream products, as well as the leading manufacturer of uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes. Carvel currently operates over 500 franchised and food service locations, and sells its famous ice cream cakes in over 10,000 supermarket outlets. The company is based in Atlanta, with its supermarket headquarters in New Britain, CT. For more information, visit http://www.carvel.com.
About Los Angeles Regional Foodbank
The Los Angeles Regional Foodbank is a non-profit, charitable organization established in 1973 and is one of the largest food banks in the United States. Through a network of 580 charitable agencies providing service from over 1,000 agency sites, the Foodbank supplies enough food for 800,000 meals each week throughout Los Angeles County. The Foodbank is a partner with Feeding America. For more information, visit http://www.lafoodbank.org.
Founded in 2001, Protica, Inc. is a research-based nutraceutical firm headquartered in Whitehall, Pennsylvania. In its privately owned 250,000 square foot facility, Protica manufactures capsulized foods, such as Profect®, IsoMetric®, Fruitasia®, Protein Gem®, Protein Twist®, Pediagro® and Proasis®, in ready-to-drink form. To learn more about Protica please visit http://www.protica.com.
Founded in 1893, Sunkist is America’s oldest and largest citrus marketing cooperative, owned by thousands of citrus growers in California and Arizona. Over the years, Sunkist has built an international citrus marketing organization and a brand that is one of the best known and most respected in the world. Today Sunkist is a leading licensor with hundreds of products around the globe bearing the famous Sunkist trademark. For more information, please visit http://www.sunkist.com.
About Patton Oswalt
After writing for MADtv and starring in his own 1996 comedy special for HBO, Patton Oswalt went on to garner notable roles in films and television shows. His most prominent and long-running role was as Spence Olchin on The King of Queens. His first starring film role was as the voice of Remy, the lead character in the 2007 Pixar film Ratatouille.
About Dina Lohan
Dina Lohan is a television and entertainment personality, as well a mom of four. She is the mother of Lindsay, Michael, Aliana and Cody. Dina co-starred with her children in the reality television series Living Lohan. She is the head of her own management company, and she is currently producing a movie on Long Island called Growing Defiant.
About Bill Kazmaier
Bill Kazmaier is the former reigning World’s Strongest Man from 1980, 1981 and 1982. After retiring from powerlifting, Bill began a lifelong mission to educate children about healthy eating. Bill frequently speaks to young audiences at schools and other venues throughout country. Bill is also a regular commentator on ESPN for World's Strongest Man broadcasts.