WILD Flavors, Inc. Celebrates Opening Day in Cincinnati

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Colors from Nature™ and H.I.T.S.® Ingredients Will Have You Seeing “Reds”

WILD Flavors, Inc. (WILD) is excited to show its community spirit this April by promoting specific ingredients and colors in support of Cincinnati’s professional baseball team: The Cincinnati Reds!

Pretzel & Hot Dog Seasoning: Bringing baseball, street food and fun for all ages snacking together. Combining the tastes of a beef hot dog, poppy seed bun, mustard, pickle, relish, onion, and peppers – enjoy the crowd pleasing taste of a traditional culinary delight in a brand new application. More importantly, this concept features a 30% sodium reduction utilizing WILD’s unique Sea SaltTrim™ technology. Sea SaltTrim™ is a 1:1 replacement for salt utilizing low sodium sea salt and natural flavors for a clean label product.

Colors from Nature®: If you have a product that needs to be natural and red, look no further as WILD’s team has you covered. Leading off for the home team are anythocyanins, which impart many of the red, purple and blue colors to a variety of fruits, vegetables and plants. Anythocyanin colors work best in beverages, fruit preparations, jellies, jams, ice cream, yogurt, canned fruits, candy and confections, drink-mix crystals and pastries. WILD has a wide array of anthocyanin rich fruit and vegetable juice colors to fulfill your application needs.

For those food and beverage items which may have higher pH’s, carmine or beet juice get the call from the bullpen. Whether it’s a left-hander of functionality or a right-hander of affordability, these two keep ‘em swinging. Let WILD’s beet juice pigments or carmine help color your ice cream, dairy and powdered beverages to just the right hue.

H.I.T.S.®: If you follow baseball even a little bit, then you might have heard about the Reds’ opening day victory over the Milwaukee Brewers with a stunning walk-off homerun in the bottom of the 9th inning. This would be enough to give any fan heart troubles! That’s why here at WILD we have an entire line of heart health ingredients designed specifically by our H.I.T.S.® team (Health Ingredient Technology & Solutions®). Get your hometown team’s umpire to “see” the strike zone your way with WILD’s eye health ingredients while you’re at it!

More than 28 million Americans over age 40 have eye ailments that put them at risk for vision loss and blindness – that’s nearly one-quarter of the entire over-40 population. Developing a food or beverage right now with the “eye” in mind might be valuable. WILD offers clear Lutein Esters that aid the body in protecting eyes from UV damage. Studies have shown that lutein helps improve vision in patients with age-related macular degeneration (AMD).

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David Boone
WILD Flavors, Inc.
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