Cooperation between CEWE COLOR and CASIO on German market

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Just in time for the beginning of the holiday travel season, the brand names CASIO and CEWE COLOR have joined forces to offer an appealing bundle. From April to December 2011, every EXILIM EX-H20G camera model sold in Germany comes with a voucher* for a CEWE PHOTOBOOK. Together, they create a clever duo perfect for geotagging.

Integrated Hybrid GPS makes the EXILIM EX-H20G the ultimate travel companion. With every photo, it precisely determines the location it was taken – anywhere in the world. This EXILIM EX-H20G feature even functions when there is no GPS signal available, for example in remote or enclosed areas. With a CEWE PHOTOBOOK, the holiday can be enjoyed over and over again, with memories to last a lifetime. The latest version of the CEWE PHOTOBOOK software offers a host of innovative functions, including the use of the camera’s GPS data. Geotagging automatically takes over the data from the EXILIM EX-H20G, enabling a map to be integrated into the CEWE PHOTOBOOK. Text and images to match the geotagging information are available on the Internet and turn the entire, self-made travel photo book into something special and vivid.

“We’re excited about this cooperation”, says Thomas Grunau, Marketing Director at CEWE COLOR. “This allows customers to quickly learn about the advantages of the new geotagging technology and take full advantage of it two-fold: when taking photos and when designing the CEWE PHOTOBOOK.”

“The strategic partnership with CEWE PHOTOBOOK brings together the high quality standards of both brands. That means customers have the chance to archive their holiday photos in high quality for years to come and relive their special memories over and over again”, explains Jens Lehmann, Authorized Representative Director Consumer Products for Casio Europe GmbH.

CEWE COLOR is the market leader among European photo service providers. Their main product is the CEWE PHOTOBOOK (in Germany known as CEWE FOTOBUCH), which celebrated its ten millionth product in 2010. The CEWE PHOTOBOOK is now available in over 40 designs with various bindings: from a handy compact format with a soft cover that’s perfect for showing photos of the weekend trip to a long holiday edition in an XXL format with an elegant leather cover.

*The bundle is available at all participating retail partners. The voucher is valid for all CEWE PHOTOBOOKS at all participating CEWE PHOTOBOOK retail partners, with the exception of CEWE PHOTOBOOK SMALL, at a minimum purchase price of 40 euros, plus shipping and handling, and for online orders. No cash refunds. A maximum of one voucher per order. Valid until 31 December 2011.

Information about CEWE FOTOBUCH at http://www.cewe-photobook.com and about the company CEWE COLOR at http://www.cewecolor.de.

Press contact for questions:
CEWE COLOR AG & Co. OHG

Dr Hella Hahm, Public Relations
Tel.: +49 441 404-400
Fax: +49 441 404-421

Thomas Grunau, Marketing Director
Tel.: +49 441 404-324
Fax: +49 441 404-113

E-mail: presse(at)cewecolor(dot)de
Internet: http://www.cewecolor.com

About CEWE COLOR:
The photo service company CEWE COLOR is both market and technological leader, with twelve highly technological production locations and approx. 2,700 employees in 24 European countries. Around 2.5 billion photos, over 4.3 million CEWE PHOTOBOOKS (+19 percent compared to the previous year) and photo gift articles were supplied to over 45,000 retail partners in 2010. Turnover amounted to 446.8 million euros in 2010. CEWE COLOR is a “first mover” in the launch of new technologies and products within the photo industry. A further pillar of the company’s business model will encompass the Internet printing service viaprinto. CEWE COLOR is celebrating its 50th anniversary in 2011: CEWE COLOR was established in 1961 by the Senator h.c. Heinz Neumüller and went public under the leadership of Hubert Rothärmel in 1993. The CEWE COLOR Holding AG is listed on the SDAX.

About CASIO:
CASIO is one of the world’s leading manufacturers of consumer electronics. True to the philosophy “Creativity and Contribution”, the company has been dedicated to the development of products that are distinguished by their use of modern technology and innovative design since its establishment in 1957. Today, the wide range of CASIO products includes watches, digital cameras, electronic dictionaries, calculators, musical instruments and system equipment as well as electronic components such as LCD displays. CASIO Computer Co., Ltd. employs more than 12,000 members of staff worldwide. Every year, over 100 million products are delivered – and in the April 2009 to March 2010 financial year alone, the company achieved a net turnover of 427 billion yen (approx. 4.6 billion US dollars). For more information about the latest highlights and product information, visit the CASIO website at http://www.casio-europe.com.

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