We here at the Pocono Mountains Media group consider it our responsibility and privilege to present accurate data and useful information about what is currently working to help grow other digital marketers effectively.
Stroudsburg, PA (Vocus/PRWEB) April 08, 2011
Small Business Marketing: Harnessing the Power of Social Media is the next in an ongoing seminar series from PoconoRecord.com and the Pocono Record. At this one-hour seminar, Pocono businesses will learn how other businesses in their industry invest in promoting their company online, discover how local consumers use digital media to make buying choices, learn ways to increase sales through digital promotion, and gain knowledge and helpful tips for online marketing.
Bill Caudill, VP from Borrell Associates – a leading interactive advertising and research firm – will share digital marketing knowledge and techniques with local businesses. Shari demonstrates research and tactics which businesses can apply immediately to help acquire new customers, grow market share and gain the competitive edge needed in today’s busy and aggressive digital world. In addition to working with local media companies, the client list for Borrell Associates includes Google, The New York Times, Washington Post and Microsoft.
“As the digital arena has become more and more of an appealing marketing option for businesses, we here at the Pocono Mountains Media group consider it our responsibility and privilege to present accurate data and useful information about what is currently working to help grow other digital marketers effectively,” said Brad Bailey, advertising director for Pocono Mountains Media Group. “Partnering with Borrell in this seminar program is one way we can do that.”
Two one-hour sessions will be held at the Quality Inn (Quality Inn, 1220 W. Main St., Stroudsburg, PA, exit 305, off of interstate 80) at 9:00am and 12:00pm. All attendees also get an opportunity to win an iPad 2 just for attending!
Local businesses interested in registering for the seminar can visit http://www.poconorecord.com/seminar. Space is limited, so reservation is strongly recommended.
ABOUT DOW JONES LOCAL MEDIA GROUP
Dow Jones Local Media Group (http://www.dowjoneslmg.com), operates eight community media groups around the country – including the Pocono Mountains Media Group – that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.
ABOUT DOW JONES & COMPANY
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (http://www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's and MarketWatch. Dow Jones also provides news content to television and radio stations.
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