Former ad:tech Executive Don Knox to Lead New Business Development for San Francisco Digital Agency Native Instinct

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As businesses drive demand for social media strategy, content services and mobile applications, Native Instinct responds with key hires.

My goal is to fully support existing Native Instinct clients, while building our portfolio in social media, content services and mobile applications.

Interactive agency Native Instinct announced today that Don Knox is joining the firm as Vice President, Business Development and working from the San Francisco headquarters. Don will lead Native Instinct’s efforts to help organizations engage with their customers on the social Internet.

As Vice President of Business Development, Don will manage all of Native Instinct's new business, alliances and client satisfaction. Charged with establishing meaningful and lasting relationships with companies of all sizes, Don will consult with executives on the appropriate role and impact of their digital and online strategy inside their businesses.

Don brings business development expertise in the digital marketing field from managing the massive growth of the ad:tech conferences between 2004-2010. During this time, as Vice President, ad:tech Global at dmg world media, he led the growth of annual revenues by 400% and the expansion from 2 shows annually to 13. Don has built his career working as a digital sales and marketing consultant to technology companies such as Microsoft, HP, Dell, Cisco and Network Associates.

Native Instinct is an independent digital strategy and marketing firm whose work includes the marketing and e-commerce for The Flip camcorder, as well as interactive campaigns and e-commerce sites for Wells Fargo, Cisco, Salesforce.com and Visa among others.

“We’re excited to have Don join Native Instinct and apply his global digital marketing experience. Don has worked with some of the industry’s top agencies, brands and technology vendors and brings a wealth of experience in the interactive marketing ecosystem,” said Solari.

“I worked with Native Instinct when I began with ad:tech several years ago and I’ve always had tremendous respect for the team. Recently, I was talking with Jeff at Native Instinct and I realized what really inspired me was the idea of being hands-on with customers during their quest to define their online strategies,” said Knox. “We kept talking and I finally realized I just wanted to be closer to the technology and the process. It’s a great fit.”

Knox continued, “My goal is to fully support existing Native Instinct clients, while building our portfolio in social media, content services and mobile applications. This is where some of the most exciting innovation is occurring - and these are services our customers are looking for.”

Native Instinct is an interactive agency that helps organizations engage customers on the social Internet. The company has offices in San Francisco and Minneapolis, and specializes in the creation of interactive applications and content to help companies market to and serve their customers. The company provides digital product management consulting services, including product strategy and planning, user experience design, graphic design, content strategy, social media marketing, motion graphics and video design and production, Flash design and development, and Web development. The company creates Web sites, rich Internet applications, mobile applications, and interactive video applications for various platforms.

Contact: Jeff Solari – jeff(at)native-instinct(dot)com
Native Instinct Interactive, Inc.
350 Brannan Street, Suite 350
San Francisco, CA 94107
(415) 543 1500
http://www.native-instinct.com

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Don Knox
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