(PRWEB) April 23, 2011
If you ever have had thoughts about getting out of the corporate rat-race and buy your own business, don't assume that a franchise is the perfect solution. "Thousands of times each year, great people invest their life savings into franchises, only to end up in bankruptcy," says Charlie Waters, author of the e-book entitled "Achieving Financial Success in the 21st Century - The facts about Self-Employment, Franchises and Home Based Businesses." Waters is a successful Business Consultant / Entrepreneur who has many years of experience in corporate America management, small business ownership and franchising. Because he saw so many people fail in small business, he did massive research to help him better understand.
"While many franchisors do a great job of market research to find the right location and to test for market saturation, others don't," says Waters "Rather than do massive amounts of due-diligence, many franchisees fall in love with a business, concept or idea and blindly make the investment."
Waters indicates that this is an opportunity for potential business owners to learn from his countless hours of research and hands-on experience as it relates to evaluating and negotiating your business opportunity.
Waters' new e-book will be available on May 1 and will be free to the first 500 who reserve their copy. He has created a blog entitled http://www.charliewaters.blog.com for more information.