Announcing the Winners of the 2011 TotalBeauty.com Beauty Awards; Nearly 250,000 Votes Were Cast in the Biggest Beauty Website's 2nd Annual Awards

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Along with awards given by TotalBeauty.com editors for new Rising Star Editors' Picks, readers cast votes for the Readers' Choice award winners

2011 TotalBeauty.com Awards announced

TotalBeauty.com, the Web’s top beauty advice site reaching 3 million women per month, today announces the winners in the second annual TotalBeauty.com Awards.

Voting was held in March 2011. Nearly 250,000 votes were cast for favorite beauty products from among 340 nominees. Nominees were selected based on those that had received the highest consumer ratings over the past three years.

Home to the most comprehensive database of beauty product reviews on the web, Total Beauty provides women free access to unbiased information on beauty products. The winning products receive either the TotalBeauty.com Award Readers' Choice seal of approval or if selected by the TotalBeauty.com editorial team, they receive the TotalBeauty.com Award Rising Star Editors' Pick seal. Both seals will be seen by millions of women on product packaging and in advertising.

The reader voting led to some wins that demonstrate huge consumer passion and a strong following by women for certain favorite beauty products. Olay Regenerist Regenerating Serum won in the Anti-Aging category by a landslide, and Bare Escentuals swept eight out of 18 Makeup categories. Other classic favorites like St. Ives Apricot Scrub (Exfoliant category), Clinique Happy (Fragrance category) and Clean & Clear Acne Spot Treatment (Acne Fighter category) were also winners.

In order to determine the Rising Star Editors' Picks, rigorous testing of newer-to-the-market products (those launched after September 2010) occurred from January through April. The 62 product categories have winners from big brands like Clinique and Physicians Formula to smaller ones like Amala and Cricket.

And in addition, for the first time, two special awards were given, they are: Top Drugstore Brand and Top Prestige Brand. These awards applaud brands that have launched numerous innovative products that give our editors a lot to type about.

To see all 122 winning beauty products, visit totalbeauty.com/awards2011

“It's exciting to see when our readers get passionate about sharing their views on the best beauty products on the market," says Beth Mayall-Traglia, founding Editor in Chief. "The response of our voters this year beat even last year's -- it tells us that women care deeply about spreading the word on their favorite makeup, hair care and skin care products."

About Total Beauty Media, Inc.
Founded in 2007 and venture-backed, Total Beauty Media, Inc. operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV -- its immense library of beauty how-to videos. TotalBeauty.com and its network of beauty bloggers and women-focused sites (BeautyRiot.com and LimeLife.com) collectively generate more than 12 million monthly unique visitors.

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