Hudson Valley Media Group to Host Interactive Marketing Seminar for Local Businesses by Borrell Associates

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At this one-hour seminar, Hudson Valley businesses will learn how other businesses in their industry invest in promoting their company online, discover how local consumers use digital media to make buying choices, learn ways to increase sales through digital promotion, and gain knowledge and helpful tips for online marketing.

A few years ago, we thought of the Web as a new medium; it is now a new economy. We all need the right information to make the best choices for our media planning to achieve the desired results.

Small Business Marketing: Harnessing the Power of Social Media is the next in an ongoing seminar series from recordonline.com and the Times-Herald Record. At this one-hour seminar, Hudson Valley businesses will learn how other businesses in their industry invest in promoting their company online, discover how local consumers use digital media to make buying choices, learn ways to increase sales through digital promotion, and gain knowledge and helpful tips for online marketing.

Bill Caudill, VP from Borrell Associates – a leading interactive advertising and research firm – will share digital marketing knowledge and techniques with local businesses. Shari demonstrates research and tactics which businesses can apply immediately to help acquire new customers, grow market share and gain the competitive edge needed in today’s busy and aggressive digital world. In addition to working with local media companies, the client list for Borrell Associates includes Google, The New York Times, Washington Post and Microsoft.

“Hooked on Internet? Help is a just a click away. While we all can smile reading that statement; the reality is the Internet has changed the way America works, learns, communicates, and makes vital, daily decisions. The Internet is now the world's largest library and the journey of a thousand sites begins with a single click,” said Kathi Hammer, advertising director for Hudson Valley Media Group.

“How can your local business “Be Found”, “Be Social”, “Be Interactive” with the consumers in your market and beyond? Do you know what the local consumers are saying about you? A few years ago, we thought of the Web as a new medium; it is now a new economy. We all need the right information to make the best choices for our media planning to achieve the desired results.”

Two one-hour sessions will be held at the Harness Racing Museum & Hall of Fame Haughton Hall (Side 2) (240 Main Street, Goshen, NY) at 8:30am and 12:00pm. All attendees also get an opportunity to win an iPad 2 just for attending!

Local businesses interested in registering for the seminar can visit http://www.recordonline.com/seminar. Space is limited, so reservation is strongly recommended.

ABOUT DOW JONES LOCAL MEDIA GROUP
Dow Jones Local Media Group (http://www.dowjoneslmg.com), operates eight community media groups around the country – including the Hudson Valley Media Group – that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.

ABOUT DOW JONES & COMPANY
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (http://www.newscorp.com) and a leading provider of global news and business information. Its principal products include The Wall Street Journal, Dow Jones Newswires, Dow Jones Factiva, Barron's and MarketWatch. Dow Jones also provides news content to television and radio stations.

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Jamie Bohlin
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