Redmond, WA (Vocus/PRWEB) April 08, 2011
WildTangent announced today its partnership with the Levi’s® brand by bringing the Levi’s® Curve ID product to a unique new world of shoppers: virtual shoppers playing the popular Facebook game, Mall World. Through WildTangent’s collaboration with the Levi’s® brand it brings its proprietary ad platform BrandBoost to Mall World. “Shoppers” can earn coveted in-game items by engaging in a Levi’s® virtual fit experience to find their perfect, custom fitting Levi’s® Curve ID jeans. Players can also earn a pair of virtual Levi’s® Curve ID jeans by exploring a new, virtual Levi’s® retail store within the social game.
More than six million women and girls play Mall World each month on Facebook. In the game, enterprising types can run their own fashion boutique while fashion-forward trendsetters can shop to their heart’s content. In Mall World, WildTangent brings to life Levi’s® Curve ID custom fit system that is based on shape and not size by leveraging game developer 50cubes ability to integrate the brand’s “Digital Fitting Room” into the game.
WildTangent’s BrandBoost platform enables brands to sponsor access to additional playing time or virtual goods that players would otherwise have to pay for. The platform also makes possible the dynamic delivery of branded virtual goods into social games on Facebook. BrandBoost supports third-party ad serving and reporting as well as creative formats ranging from long-form video to social engagement activities.
WildTangent operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.
WildTangent also powers advertising for a growing portfolio of third-party game developers and publishers enabling brands to reach more than 100 million monthly players with scalable, engagement-based advertising that enhances gameplay for consumers. BrandBoost is available in top social games on Facebook, massively multiplayer games, and premium flash games. Partners include Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks.
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