Bloom Announces Seed Funding Round, Led by Betaworks

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Playful visual discovery application platform secures seed round funding from Betaworks, SV Angel, and Individual Investors

Bloom is rolling out a series playful applications on iOS that make social activity and streaming media datasets easier to explore and understand.

Bloom Studio Inc. today announced the closing of a seed round of funding led by Betaworks with participation from SV Angel. Additional investors include Stewart Butterfield, co-founder of Flickr. The terms of the financing were not disclosed.

“Betaworks is more than just an investor” said Ben Cerveny, founder and president, Bloom Studio. “Their insights into the landscape at the intersection of culture and technology help us focus on the big opportunities.”

Bloom is rolling out a series of engaging and playful applications on iOS and web platforms that make social media and streaming media datasets easier to explore and understand. Their first applications will be available in the iOS app store later this quarter.

"We are very excited about the vision of Bloom." said John Borthwick, CEO of betaworks, "At betaworks we have built some very large real time data sets, including bitly, chartbeat and socialflow. Bloom's vision of turning real time social data into dynamic visual objects is a vital part of the future. These objects will let users understand, navigate, play and use datasets in whole new ways"

Bloom has already begun to demonstrate the kind of fluid playful discovery it's applications will bring to everyday online activities like Twitter, Facebook, and Instagram. These preview experiences can be found on or directly at and . Forthcoming "instruments", as the small, playful applications are called, will focus on discovery within streaming audio and video services.

About Bloom Studio:
Bloom Studio was founded in July of 2010 by data science and visualization experts Ben Cerveny, Tom Carden, and Jesper Andersen. Ben has designed products and services ranging from mobile operating systems to massively multiplayer online games to amusement park experiences, and brings a 15 year industry perspective on dynamic visual application design. Tom Carden was previously a lead visualization designer at Stamen Design, a celebrated visualization studio. Jesper Andersen comes from Trulia, where he was Product Manager for Data and Econometrics. They are joined by Creative Director Robert Hodgin, who was a founder of the Barbarian Group and has created some of the most compelling generative art works in the medium. His portfolio can be seen at

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