New Research Benchmarks Best Practices in Marketing Asset Management

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A new report and upcoming webinar on how companies with distributed marketing environments can overcome the inherent challenges of compliance and localization

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The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these ‘glocal’ challenges.

Gleanster today announced the publication of a new Gleansight benchmark report on Marketing Asset Management. Drawing from the experiences of 135 companies, the report offers a comprehensive look at how Top Performers are using Marketing Asset Management to increase marketing relevance and personalization, increase brand compliance and control in local markets, and reduce marketing spend on digital assets, among other benefits.

“Managing creative and messaging across multi-channel marketing has become more complex than ever before,” said John Tenore, a Gleanster (and former Gartner) analyst, who co-authored the report. “The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these ‘glocal’ challenges.”

The 25-page report explores how this new breed of digital asset technology, designed specifically for marketers, is enabling companies do exactly that, and how Top Performers are maximizing value by also implementing the right organizational resources, business process and performance metrics.

The full report can be downloaded here.

A “Gleancast” audio series that presents selected research findings from the report is also being made available. The first one in the series can be accessed here.

Gleanster today also announced that it will participate as the featured speaker in a related webinar on Tuesday, April 19th, at 12:00 p.m. CST, entitled "Connectivity: The Secret to Success in Distributed Marketing Environments." The webinar is being sponsored by Saepio and Marketsphere Marketing as part of an ongoing series. Registration is free and can be found here.

The Vendor Landscape section for the Gleansight on Marketing Asset Management includes company descriptions and analyst commentaries for the following solution providers: ADAM Software; Adobe; Alterian; Aprimo; Assetlink; Autonomy Interwoven; BMW; Canto; Capital ID; Chuckwalla, Inc.; DPCI; Elateral; EMC; Extensis; IBM; KIT Digital; Longwood Software; MarketingPilot; MediaBeacon; NetXposure; North Plains Systems; OpenText; Percussion Software; Saepio; SAVO Group; SharePoint; TIBCO; Unica; WAVE Corporation; Widen Enterprises; Xythos.

About Gleanster
Gleanster is a market research and advisory firm that benchmarks best practices in technology-enabled business initiatives. Gleanster generates actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. The research, which draws from the experiences of thousands of industry practitioners, is predicated on five guiding principles: specificity, objectivity, brevity, clarity and openness. Gleanster ascertains how Top Performers achieve their desired business objectives — and how Everyone Else can, too. For more information, please visit

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Sarah Tebbe
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