Victoria, British Columbia (PRWEB) April 11, 2011
Neverblue Mobile announced today the launch of an innovative proprietary mobile analytics platform for use by mobile publishers. Neverblue Mobile Analytics provides detailed real-time reporting on campaign performance based on parameters such as carrier and device characteristics and enables publishers to quickly and easily optimize their mobile campaigns to precisely identify and target the best-performing segments.
“Until now, mobile marketers have had to make relatively blind media buying and campaign optimization decisions", said Gregg Stewart, Vice President of New Media Platforms. “With Neverblue Mobile Analytics, marketers can run far more efficient and cost-effective mobile campaigns than ever before.”
Neverblue Mobile Analytics provides mobile media buyers click-level information that is essential for intelligent campaign optimization, including performance metrics factored by carrier, device make and model, operating system and screen resolution.
“Built on top of and fully integrated with Neverblue’s user friendly network platform, Neverblue Mobile Analytics offers the same reliability, accuracy and convenience our client base is accustomed to”, said Breen Liblong, Neverblue’s Director of Technology. The platform is highly scalable and extensible and designed to keep pace with explosion in mobile media marketing as well as the proliferation of new mobile devices in use across the globe.
This new mobile technology follows the successful launch of Neverblue Mobile in January 2011. Neverblue Mobile works with select affiliates and advertisers in popular verticals such as dating, education, daily deals and automotive.
Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation company that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000. http://www.neverblue.com.
Media Contact: Leanne Lowe
Phone: 250.386.5323 x 268