Dallas, Texas (Vocus/PRWEB) April 11, 2011
ShopSavvy, the leading mobile shopping assistant, announced today that nearly 12 percent of the 69.5 million smartphone owners in the United States are current unique users of ShopSavvy.
ShopSavvy today released usage data including total downloads, total updates and current unique users. The company reported:
“Usage numbers can be confusing. They are difficult to track in some cases, and different app makers define their terms differently. Many, for example, cite total downloads as their user number, when this number invariably includes duplicate users, as well as individuals who have downloaded the app but haven’t used it,” said Alexander Muse, ShopSavvy co-founder and CEO. “We decided to release more detailed usage data, together with our definition of terms, to present a clearer picture of the market penetration we’ve been able to achieve.”
ShopSavvy intends to update user statistics each quarter, Muse said.
69.5 million people in the United States owned smartphones during the three months ending in February 2011, according to comScore MobiLens.
ShopSavvy is the leading mobile shopping assistant, with 16 million downloads and 8 million active users. ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it’s in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers “hyper-relevant” deals, promotions, warranty offers, and other UPC/GPS-targeted content to consumers. For more information, visit http://shopsavvy.mobi.
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