Freeplay Dog Company Launches New Jobs Along With a New Era of Dog Ownership

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Freeplay Dog Company, launched with the help of BrandU’s Business Profit System™, is creating both North American jobs and more responsible dog owners all at the same time.

Freeplay Dog Company, making the world a better place for both dogs and people

Freeplay Dog Company

Freeplay Dog Company is about helping our communities. Why wouldn’t I start right here at home?

Freeplay Dog Company today announced its upcoming launch on May 1 with its flagship product, the Multi-Sak. This innovative Canadian company was built with the help of BrandU’s Business Profit System™. Freeplay’s founder, Sylvie Lampron, came to BrandU with an innovative idea and no clear idea how to launch it; today, according to BrandU co-creator W. Vito Montone, “Freeplay Dog Company is creating jobs, raising awareness, and taking the lead in creating products that encourage responsible dog ownership while maintaining a conscious business operation.”

Headquartered in Rouyn-Naranda, Quebec, Freeplay Dog Company is powered by its owner, Sylvie Lampron, and a vision for a world that is a better place for both dogs and people. A dog lover herself, Lampron started with a simple idea: like the rest of us, she hates picking up dog poop. But she set out to do something about it, and in doing so, has started a small avalanche of change in her native Quebec.

Lampron started by acquiring the patent rights for a small leash accessory, previously manufactured in China. With the help of a Canadian industrial designer, she completely overhauled the bag for looks and functionality. Now a multi-function on-leash bag, the Multi-Sak encourages urban dog owners to pick up after their pets by giving them an attractive and sanitary way to carry the used clean-up bags as well as all the toys, cell phone, hand sanitizer, water bottle, and other items needed for a long, pleasant walk. But Lampron is a super-achiever, and it didn’t stop there.

Freeplay Dog Company recently inked a deal with a local Canadian manufacturer, Les Ateliers Manutex, that will create 35 new jobs over three years and diversify jobs in a region where the economy currently rests on agriculture, forest products, and mining, and two of those sectors are struggling.

In addition, the deal sparked the creation of a training program for new workers, sponsored by Ateliers Manutex and various government programs. Available to everyone from young adults to retired people, the new program will be offered by the local professional training department and will have access to the manufacturer’s training facility.

Through Lampron’s efforts, local residents will be able to obtain good jobs without leaving the area. Since Rouyn-Naranda is far from the nearest large city, this is a true win-win. Plans are to design, develop and manufacture 14 innovative products for dogs over the next three years.

“We could have had the Multi-Sak manufactured in China at less cost,” says Lampron. “But I wanted to keep jobs here in North America, and this manufacturer attracted me strongly because almost 90% of its workforce currently is handicapped in some way. That will now expand with workers of all types. Freeplay Dog Company is about helping our communities. Why wouldn’t I start right here at home?”

The company has attracted notice from high-powered investors who see in Lampron’s vision and drive both opportunity and the answer to a growing problem in urban environments. Lampron’s company is providing a way to create a healthier community and happier people―and dogs. The Multi-Sak itself, constructed from durable, waterproof materials, is even completely compostable when it wears out.

Lampron had never owned a business before founding Freeplay Dog Company. She took advantage of BrandU’s private mentorship program, working directly with BrandU co-creators Kim Castle and W. Vito Montone to build the business.

“Sylvie is a remarkable person,” says Castle. “We have helped thousands of entrepreneurs but Sylvie is in a class by herself. She taught herself English while attending an English-language law school in her native Canada and is now ready to launch a product in two countries. We are very proud that she was able to take our business-building principles and apply them so well.”

Freeplay Dog Company is scheduled to launch May 1, and can be found on the web at as well as on Facebook. The company is currently taking wholesale orders of 5,000 or more and finalizing distribution agreements with large retail pet chains and wholesalers.

To learn more about BrandU® and its powerful Business Profit System™, visit


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Sue Bolich
Why Communications
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