World Book Launches World Book Mobile: Now Anyone with a Smart Phone Can Have Encyclopedic Knowledge

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For Kids and Adults on the Go, World Book Mobile Provides Fast Access to Authoritative Content You Can Trust to Get the Answers You Need

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World Book Mobile

Librarians and teachers have been asking for World Book Mobile because they want their patrons and students to have access to reliable information on the go.

World Book, Inc. today introduced World Book Mobile, a mobile-friendly version of its comprehensive reference database, which includes tens of thousands of authoritative articles and multimedia images, including maps, photographs, and illustrations.

“Librarians and teachers have been asking for World Book Mobile because they want their patrons and students to have access to reliable information on the go,” said World Book President Donald D. Keller. “We’ve made it easy by allowing everyone access to quick facts and providing subscribers the option to delve even further into the content.”

With World Book Mobile, anyone can access a concise edition of the World Book database by simply visiting http://www.worldbookonline.com or m.worldbk.com from their phone’s browser to perform quick searches and obtain reliable, understandable information. Additionally, they can stay updated on popular search terms through World Book’s trending topics feature.

Subscribers to the World Book Web, including students who have access through their schools and both children and adults who have access through their local public libraries, also can dive deeper into the content simply by logging on through their school or local library subscription.

“This is another example of the incredible resources offered through school and public libraries,” said Keller. “For years, many libraries have allowed their patrons to log on from home and access World Book databases. Now, library patrons can have World Book access whenever and wherever they have a question they want to answer.”

Ordering and Compatibility

World Book Mobile is included in most online subscription packages. World Book Mobile is optimized for use with handheld devices including iPhone®, Android™, and Blackberry® smart phones and iPod touch® media player. For more information, contact your local World Book representative at 800-975-3250 (U.S.) or 800-837-5365 (Canada) or at http://www.worldbookonline.com/sales.

About World Book

World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials for children and adults. Based in Chicago, World Book is committed to creating educational products that meet the highest standards of editorial excellence in print and digital forms. This commitment has resulted in a wide range of products including the quintessential The World Book Encyclopedia; the World Book Web, a comprehensive and authoritative online solution meeting the diverse information needs of students, educators, public library patrons, and families; and World Book Classroom, innovative and effective teaching resources to improve learning in libraries, classrooms, and at home. World Book, Inc. (http://www.worldbook.com) is an affiliated company of the Scott Fetzer company, a subsidiary of Berkshire Hathaway, Inc. Connect with World Book at facebook.com/WorldBook or twitter.com/worldbookinc.

Names are trademarks of their respective organizations.

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Contact:
Mary Jung, 773-429-0940
Jennifer Parello, 312-819-6558

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