San Francisco, CA (PRWEB) April 12, 2011
Today at Ad:Tech, Tynt announced the availability of the Tynt Interest Platform and the Tynt Brand Interest Index. This pair of online advertising tools enables advertisers to leverage Tynt’s Interest Graph of over 1.5 billion anonymous worldwide users to reach an interested audience and to measure, in real-time, the effectiveness of the advertiser’s offline and online ad spend. If brand advertisers really waste half of their ad spend on brand building, Tynt will now enable publishers to know which half.
Tynt’s Publisher Tools are now deployed on over 500,000 websites worldwide. Through these tools, Tynt has been able to aggregate, on an anonymous basis, unique data on the interests of the vast majority of Internet users worldwide. Tynt uses this data to identify interests and keywords most associated with each user based on the user’s implicit behavior and now puts this information to work for advertisers in two new products.
Tynt Interest Platform
The Tynt Interest Platform it Tynt’s ad targeting product. With the Tynt Interest Platform, an advertiser provides the keywords it wants to use to target the right user. Those keywords can be taken directly from the advertiser’s search campaigns or can be created by Tynt using its proprietary keyword generation technology. Once the keyword list is generated, Tynt mines its Interest Graph to identify the right audience for the advertiser and then targets that audience across the Web. Tynt’s early campaigns using the Tynt Interest Platform have enabled advertisers to increase their targeted reach by 40X and reduce the cost of user acquisition by 30-80%.
Tynt Brand Interest Index
The Tynt Brand Interest Index enables advertisers to measure the success of brand ad campaigns by measuring how the 1.5 billion people on Tynt’s interest graph are engaging with their brand before, during, and after a campaign. The Tynt Brand Interest Index enables advertisers to see which creative and which placements are really having an impact. Tynt doesn’t use surveys or post-campaign questionnaires of a sampling of users to determine brand effectiveness. Instead, Tynt’s core publisher technology evaluates brand impact in real-time of the users that were exposed to an advertiser’s message.
“Tynt is using the power of the world’s largest interest Graph to provide a wealth of new tools and information to advertisers and publishers,” said Derek Ball, co-founder and CEO of Tynt. “In addition, Tynt provides makes this information available in a way that never compromises a user’s privacy. Tynt remains committed to online privacy and never collects personally identifiable information or allows direct access to user data.”
Headquartered in San Francisco, Tynt uses its interest graph to enable online publishers and advertisers to increase user engagement, maximize revenue and improve advertisement targeting. Tynt’s Publisher Tools have been deployed on over 500,000 publisher sites and the insights gained through these tools are empowering a new generation of online publishers and advertisers to fully leverage the social web. For more information, visit http://www.tynt.com.
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