San Francisco, CA (Vocus/PRWEB) April 12, 2011
The largest gathering of digital marketers, ad:tech San Francisco is the must attend event for the entrepreneurs and innovators in online and mobile marketing.
Userlytics Corporation (http://www.userlytics.com), a US-European startup transforming the way companies develop and optimize their websites, online advertisements and online content, will be presenting its unique virtual focus groups and virtual user experience labs at booth # 2619.
“Observing customers in their own homes or workplaces as they engage with websites and react to online ads, or conduct search and social media activities, in real time, is the holy grail of online market research. The growing adoption of webcams allows for real-time customer feedback that is easy, fast, and affordable” says Userlytics founder and CEO Alejandro Rivas-Micoud.
The analytics and e-metrics industry has made great strides in allowing companies to understand what their customers did online, and when. However, these analytical tools are not able to tell a website owner, agency or advertiser why a user reacted in a certain manner. Traditional usability studies and focus groups, which are costly, time consuming and do not take place in a “real world” environment, are used infrequently if at all.
With Userlytics companies can easily, inexpensively and rapidly find out the reasons why of their quantitative analytics results, by using a customer’s own webcam to show their clients and users interacting with websites, graphical user interfaces (GUI) and online ads while speaking their thoughts out loud. Companies and agencies can now capture the user experience and customer reaction in almost real time and make iterative adjustments and optimization to their marketing, creative and design investments before they commit to them vast sums of money.
Or, as Valery Schabauer, Userlytics Marketing Manager says: “If a picture is worth a thousand words, a video is worth a thousand pictures.”
With offices in San Mateo, California, and Madrid, Spain, Userlytics Corporation offers a unique service through its Virtual Lab proprietary technology platform. Clients can specify tasks, demographics, and target URLs, or upload prototypes and sketches or storyboards in any form. Within days, even hours, they receive full audiovisual recordings of Userlytics’ recruited participants, in their homes or workplaces, as they engage with websites or applications, react to online advertisements and content, and conduct search or social media activities. The results include both what they did and what they saw on their screens, as well as videos of the participants speaking their thoughts out loud as seen and heard through their own web cam.
For more information on Userlytics: