Invivid Media Launches Development and Distribution Studio for Branded Content in the Converged Media Landscape

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Industry veterans combine disciplines to create branded web series

As entertainment converges to IP distributed platforms and outlets for channels of video content expand beyond TV to include cell phones, consoles, and computers the demand for proprietary content is exploding...

A group of veterans from the film, television, and advertising industries have come together to launch Invivid Media, a development and distribution company focusing on branded content in the exploding converged media environment, including everything from traditional film and television to mobile television networks, game consoles and Internet-based video platforms.

Invivid Media’s lineup includes Framelight Productions executive Jeffrey D. Erb and former Johnson & Johson Global Media Director, Michael Giarraputo. The company’s Board includes Patricia Wyatt, former President of HiT North America and 20th Century Fox Consumer Products; Hal Sadoff, senior partner at ICM; Ray Rotolo, COO of Aegis Media–owned Posterscope; Robert L. Robinson, Jr., Co-President of Framelight Productions; Jason Piette, founding partner of Stealth Media, Spice Factory, and Arclight; Mort Goldberg, CEO of Gamma Communications; and Howard Nelson, former Vice President of Worldwide Promotion, Marketing and Publicity for 20th Century Fox Television.

The Company is currently developing a wide variety of both traditional as well as web-based and mobile episodic programming for brand clients and partner ad agencies, and recently developed the reality-based web series “Making the Squad”.

Hundreds of contestants come from all over the country to tryout to be an NFL cheerleader, but there are only 38 slots available on the squad. “Making the Squad” is an eight-episode web series which follows four women through the audition process to see if they have what it takes to become an NFL cheerleader.

The series can be viewed at: http://abclocal.go.com/wpvi/video?id=8032468

As entertainment converges to IP distributed platforms and outlets for channels of video content expand beyond TV to include cell phones, consoles, and computers the demand for proprietary content is exploding.” says Invivid Media co-founder, Jeffrey D. Erb, “Brands need to leverage their marketing initiatives to connect with their consumer in new ways.”

With a team that encompasses individuals whose disciplines come from ad agencies, film and television development and distribution companies, as well as brands themselves, Invivid Media develops content and distributes content by providing an outsourced solution to eliminate the excessive costs associated with the development of an internal strategic production team, and allows companies to develop intellectual property that becomes both a marketing message and a revenue generating asset.

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Jeffrey Erb
jeff@invividmedia.com
484.679.2285
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