Sainsbury’s Shakes It up with New Cocktail Recipe Book

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To celebrate the resurging popularity of the cocktail, Sainsbury’s has launched a brand-new recipe book, Cocktails by Sainsbury’s, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3.

Sainsbury's_cocktails_book

Sainsbury's_cocktails_book

This fantastic little recipe book is the latest offering from our series of joint-venture books we are producing for Sainsbury’s

To celebrate the resurging popularity of the cocktail, Sainsbury’s has launched a brand-new recipe book, Cocktails by Sainsbury’s, a collection of 50 delicious mixed drinks to enjoy and impress on any occasion, available to buy in-store now for only £3.

The 124-page mini hardback is packed with an irresistible collection of recipes covering classics, retro favourites and ideas for parties, all illustrated with stunning photography. With practical advice on equipment and techniques, and plenty of tips to bring out the mixologist in you, Cocktails by Sainsbury’s has everything needed to mix up a masterpiece, from classic cocktails to more flamboyant on-trend recipes. All 50 recipes in the Cocktails by Sainsbury’s collection have been tried, tested and tasted by Sainsbury’s, so people can mix their favourite cocktails at home and be sure of fabulous-tasting results.

A joint enterprise between Sainsbury’s and Seven, the award-winning customer engagement agency, Cocktails by Sainsbury’s follows the success of 2010’s Winter Recipe Collection by Sainsbury’s, and Baking Recipe Collection by Sainsbury’s, which was launched in February. The Winter Recipe Collection by Sainsbury’s, the supermarket’s first recipe book, was the best selling non-celebrity cookbook at the end of last year.
The Cocktails by Sainsbury’s book was ddeveloped by the experienced in-house team at Seven.

Dorcas Jamieson of Seven says: ‘This fantastic little recipe book is the latest offering from our series of joint-venture books we are producing for Sainsbury’s. We have a long-established track record of creating great-tasting, fail-safe recipe content and our in-depth understanding of Sainsbury's customers makes these books a natural extension of our ongoing relationship with the retailer.’

Seven also produces Sainsbury’s Magazine, now the UK’s most widely read, paid-for title. With just under 4 million readers every month (NRS), Sainsbury’s Magazine is the only magazine to have won the covetable PPA Customer Magazine Award at the annual Periodical Publishers’ Association (PPA) Awards three times.

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                    http://www.seven.co.uk

Contact at Seven:
Shareena Ali
PR
Seven
3-7 Herbal Hill
London
EC1R 5EJ
Tel: 020 7775 5549
Email: shareena(dot)ali(at)seven(dot)co(dot)uk

About Seven

  •     Seven is an award-winning multichannel content agency.
  •     Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
  •     Clients of Seven include Virgin, Sainsbury’s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone’s.
  •     For further information: http://www.seven.co.uk or contact Shareena Ali, PR, shareena(dot)ali(at)seven(dot)co(dot)uk 020 7775 5549.

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