Hank Freid Sponsors EIF Revlon Run/Walk for Women: Freid’s Newest Property, Sanctuary Hotel New York, is Exclusive Accommodations Partner

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New Luxury Times Square Hotel Offers Walkers, Runners & Supporters Special $195 Rate for April 30 New York City Event

Sanctuary Hotel New York, luxury Times Square hotel

Rendering of Sanctuary Hotel New York, a new luxury hotel in Times Square

I am proud to support the EIF Revlon Run/Walk for Women in memory of my sister Iris, and look forward to continuing to raise awareness about the disease and the need for a cure, with our guests. Together we can make a difference.

To support the fight against breast cancer, Sanctuary Hotel New York proprietor Hank Freid is proud to announce his newest property as the exclusive hotel sponsor for the EIF Revlon Run/Walk for Women. Hank Freid, who lost his sister to breast cancer, is an advocate for finding a cure. Hoping others will join the cause, Hank Freid’s hotel is rolling out the “pink” carpet and offering runners, walkers and supporters a special $195 nightly rate for participating in this worthy event.* With regular nightly rates starting at $295 per night, attendees receive savings of over 30 percent. Conveniently located in the heart of Times Square, guests are within walking distance to the start line of the 5K run/walk.

“We, along with many of our guests, have known and loved someone affected by breast cancer,” stated Hank Freid, CEO and founder of Impulsive Group. “I am proud to support the EIF Revlon Run/Walk for Women in memory of my sister Iris, and look forward to continuing to raise awareness about the disease and the need for a cure, with our guests. Together we can make a difference,” Hank Freid concluded.

The EIF Revlon Run/Walk for Women has grown into one of the nation's largest 5K fundraising events for women challenged with breast and ovarian cancer. The organization is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research and early detection methods, and supporting community programs that assist the millions of women and their families at risk of cancer or affected by it.

Breast cancer is a cause that is near and dear to Hank Freid and his family. After his sister passed away, Freid became actively involved in supporting breast cancer charities and has inspired several members of his company to raise donations. For Sanctuary Hotel New York reservations please call (212) 234-7000 or visit http://www.sanctuaryhotelnyc.com and use WALK as the booking code.

To register, donate or for additional information about the EIF/Revlon Run/Walk for Women please visit http://www.revlonrunwalk.org or call the event hotline at (212) 379-3199 or (310) 322-3344.

About Sanctuary Hotel New York
Sanctuary Hotel New York has received a complete makeover turning a formerly two-star hotel into a four-star property with five-star service. The property’s signature S.T.A.R.™ program utilizes a team of S.T.A.R. Experience Managers™ to provide service tailored to any request. Located in the heart of Times Square, proprietors Hank and Brandon Freid envisioned the design for the hotel, with the help of ICrave, to be a lavish retreat unlike any other in Manhattan. Guest rooms have been meticulously crafted with luxurious finishes such as chocolate and burnt orange leather headboards, crystal chandeliers and an exposed glass shower made from leather-printed tiles. Inspired by the privacy and comfort of a living room, the lobby will serve as an extension of the guest room featuring a full-service restaurant and elegant bar. Sanctuary Hotel New York is owned and operated by the Impulsive Group, a New York-based lifestyle hospitality firm. http://www.sanctuaryhotelnyc.com

*Rate is based on double occupancy, availability and does not include tax or service charge.

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Allison Greenberg
Quinn & Co.
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