Debuts Amazing Magnifiers that Enhance Daily Life

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Founder of, Linda Burbank, is pleased to announce the launch of her new online business. Shoppers will discover a premium assortment of optics for every day use and enhancement. Choose from binoculars, telescopes, rifle scopes, microscopes and specialty magnifiers like the ezRead or the inSite magnifier. Visit to learn about recommended activities for these products.

Web entrepreneur Linda Burbank is pleased to announce the grand opening of her online business, Launched in late March, the web store was created to provide online shoppers with a quality selection of optics designed to enhance activities of exploration as well as simplify many day-to-day behaviors.

“I know from personal experience that finding a decent magnifier can be challenging and it’s inevitable that our vision becomes worse as we age. As the Baby Boomer generation approaches the age of retirement, I know these sight-enhancement aids will be in great demand,” Burbank said.

At shoppers are invited to discover an exciting selection of magnifiers. Choose from outdoor sight enhancers such as high-definition binoculars, monoculars, telescopes and rifle scopes as well as hobby magnifiers and adventure packs for kids, which include tools like binoculars, a compass and a flashlight. Assorted reading magnifiers, such as the pocket-sized inSite that magnifies text by 3.5 times, may also be purchased. Many of the magnifiers feature instant illumination in addition to enhanced magnification for ultimate visibility.

“Our flagship magnifier is the ezRead, which allows you to scan any text or image to be transposed to your television for enhanced visibility. Its versatility is unbelievable and I believe it’s a must in every home,” Burbank said.

The website also distributes a selection of deluxe microscopes. Choose from the zOrb, which is a digital microscope and camera that displays a magnification of 35 times the original size onto the computer screen. It’s a fabulous resource for school projects and scientific exploration. The zPix is another high-powered microscope-camera that has the power to magnify images up to 130 times onto the computer screen. This kit also comes with a specimen base, three blank slides, one prepared slide, forceps, an eyedropper, a USB cable and CD ROM software. Other optical accessories that are universal to all of these products, like cleaning supplies, may also be purchased.

To learn more about the specific optics available at, visit the website’s newly formulated business blog, This interactive platform will also be used to discuss emerging technologies in magnification as well as highlight various activities recommended for each optical device.

“We are dedicated to providing top-quality optics at an affordable price!” she said.

About the Company: – a division of Blurb Global LLC – is owned and operated by web entrepreneur, Linda Burbank.

Linda Burbank
(248) 802-6094

iePlexus, Inc.


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