Runaware Partners With Amazon, Expands Customer Base

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Partnership to facilitate seamless migration of third party applications to Cloud applications on Amazon EC2.

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“Using our approach, the migration of an application onto the EC2 cloud platform that used to take two years and be very costly can now be done in two months at a very low cost,” says Tim Keyes, CEO of Runaware.

Runaware, the global leader in online demo solutions and cloud computing initiatives, today announced a partnership agreement with Amazon Web Services (AWS).

The partnership allows Amazon to leverage Runaware’s uniquely scalable, SaaS based cloud-shifting process when migrating third party applications to its Elastic Cloud Compute (EC2) platform. In return, Runaware will be able to bring their TestDrive, TD Insight and Runaware in the Clouds offerings to Amazon customers and partners, helping them migrate their applications to the clouds as quickly as possible, at the lowest possible cost to them.

For more than 11 years, Runaware has been the only cloud provider to offer Independent Software Vendors (ISVs) a way to move their legacy (non-Web based) applications to the cloud in a manner that does not require software re-coding. Using its proprietary “cloud-shifting” process, Runaware precisely manipulates an application’s data configuration while leaving the application’s structure and code unchanged. This unique process results in vast time- and cost-savings for ISVs, as opposed to traditional re-coding of the application.

“Using our approach, the migration of an application onto the EC2 cloud platform that used to take two years and be very costly can now be done in two months at a very low cost,” says Tim Keyes, CEO of Runaware. “Our process has always supported seamless integration with Amazon’s platform, so this partnership is a logical move for both Runaware and AWS. Perhaps the biggest winners, however, are the ISVs.”    

Runaware has proven the effectiveness of their “cloud-shifting” technique through their flagship product, TestDrive. Eliminating the need for trial CDs or time-consuming downloads, TestDrive allows prospective clients to demo software right from their web browser. Additionally, TD Insight provides ISVs with a way to record the online demos, allowing them to see how prospective clients are interacting with and using the software.

With this new partnership, enterprise customers as well as small and medium-sized businesses that wish to run their applications on Amazon’s EC2 platform will be able to use Runaware’s “cloud-shifting” process to make the transition exponentially faster and more cost-effective.

Amazon EC2 is a web service that provides resizable compute capacity in the cloud. Amazon EC2’s simple web service interface allows users to obtain and configure capacity with minimal friction. It provides users with complete control of their computing resources and lets them run on Amazon’s proven computing environment. For more information about Amazon EC2 and Amazon web services, please visit their website at

About Runaware
Runaware™ is the global leader in online software demo solutions and Cloud Computing initiatives offered on a SaaS basis. Runaware’s flagship product, TestDrive®, consists of a suite of services including all aspects of online marketing, customer profiling, lead capture, downloads, trial CDs and a hosted interactive online demo environment that allows customers to evaluate real software in their web browser, complete with tutorials and detailed customer usage reporting.

Additionally, Runaware’s Cloud Platform enables clients to experiment and evaluate Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings using their own application without requiring any modifications or losing initial investment. Runaware’s mission is to help ISV’s grow sales of current software products while seamlessly leading customer offerings into the cloud model, enabling complete hosting of software in the cloud.

Founded in 1999, Runaware is a publicly listed company on the Swedish stock exchange Aktietorget and has offices in the United States, United Kingdom and India. For more information about Runaware, TestDrive online demos or SaaS, visit


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Jennifer Edgerly
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