Project Style Contest Seeks Nation's Top Fashion Trendsetters

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Forest City Shopping Centers bring back popular online fashion contest, Project Style

Project Style Contest searches for Top Trendsetter
“We love discovering and encouraging future stylists from our local communities, while showcasing our great fashion retailers at the same time,” said Jane Lisy, vice president marketing, Forest City Commercial Management.

Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From now through August 2011, Forest City shopping centers nationwide will select two (2) fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

Entering is easy and free. To participate, visit http://www.shoptopia.com/project-style to join Shoptopia, fill out the application and upload a photo that shows off your style. Two semi-finalists will be selected for every round.

Selected semi-finalists will be given a $150 gift card and the challenge to create the most stylish outfit that represents their personal sense of style and creativity. All purchases must come from their respective shopping center’s retailers, and semi-finalists may tie in one item from their personal closet. A 60 second video and pictures of their creation will be posted on the social shopping site, Shoptopia. Shoptopia members are eligible to vote for their favorite trendsetter during the live voting segment of the online competition.

The winner with the most votes from each round will move on to the Project Style Live Style Off event at the shopping center in September. One winner from each center will be named the Top Trendsetter and receive a $1000 Grand Prize!

“We love discovering and encouraging future stylists from our local communities, while showcasing our great fashion retailers at the same time,” said Jane Lisy, vice president marketing, Forest City Commercial Management. “Shoppers, as well as the industry have embraced Project Style. The International Council of Shopping Centers (ICSC) just awarded us a 2011 MAXI Gold Award for marketing excellence in digital media.”

This year’s edition of Project Style is refreshed with a new and improved experience for participants, including a brand new mobile platform giving shoppers the added flexibility of being able to vote from their smart phones. In addition, a new Facebook page (https://www.facebook.com/projectstylecontest) promotes the program to thousands of followers on the centers’ Facebook pages.

Participating shopping centers include:
Victoria Gardens – victoria.shoptopia.com, Ranch Cucamonga, CA
South Bay Galleria – southbay.shoptopia.com, Redondo Beach, CA
Southlands – southlands.shoptopia.com, Aurora, Co
Antelope Valley Mall – antelope.shoptopia.com, Palmdale, CA
Boulevard Mall – boulevard.shoptopia.com, Amherst, NY
The Promenade Bolingbrook – promenade.shoptopia.com, Bolingbrook, IL
The Mall at Robinson – robinson.shoptopia.com, Pittsburgh, PA
Charleston Town Center – charleston.shoptopia.com, Charleston, WV
Promenade Temecula – temecula.shoptopia.com, Temecula, CA
Orchard Town Center – orchard.shoptopia.com, Westminster, CO
Galleria at Sunset – galleriaatsunset.shoptopia.com, Henderson, NV
Short Pump Town Center – shortpump.shoptopia.com, Richmond VA
The Shops at Wiregrass – wiregrass.shoptopia.com, Wesley Chapel, FL

About Forest City
Forest City Enterprises, Inc. is an $11.8 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit http://www.forestcity.net.

About Shoptopia and PlaceWise Media
Shoptopia.com is an award winning social shopping experience designed by PlaceWise Media to directly connect brands and retailers with local shoppers and other community groups. PlaceWise is the leading provider of place-based content & integrated marketing channels in partnership with shopping center industry. PlaceWise delivers millions of engagements with shoppers every month via online, mobile, social, experiential, and digital screen-based media. From its beginnings as the digital marketing agency Mallfinder, PlaceWise has serviced leading companies in the retail industry with interactive marketing solutions since 1997. For more information on PlaceWise Media, please visit http://www.placewise.com. Experience Shoptopia at http://www.shoptopia.com.

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