(Vocus/PRWEB) 13 April 2011
The FEI has signed a new four-year contract with the European Broadcasting Union (EBU) that will run through to the end of 2014, guaranteeing television coverage of equestrian sport in and around Europe. This is the third successive four-year contract between the FEI and the EBU.
The new contract includes coverage of the FEI World Equestrian Games™ 2014, HSBC FEI European Eventing Championships and FEI European Championships in the other two Olympic disciplines of Dressage and Jumping in 2011 and 2013, the Rolex FEI World Cup™ Jumping Finals 2011-2014 and the Reem Acra FEI World Cup™ Dressage Finals 2011-2014 .
Carsten Couchouron, FEI Executive Director Commercial, welcomed the renewed contract with the EBU: “The FEI is delighted to have reached a new agreement with the world’s largest association of national broadcasters. Thanks to the EBU and its members, our most prestigious events will once again be presented to our huge fan base, as well as those outside of our already established community, enabling us to further grow our unique sport.
“The new agreement is an important element in fulfilling our ongoing objective of increasing the coverage and popularity of our sport, as the FEI’s most important events will be broadcast throughout the 56 countries covered by the EBU through pan-European and national channels. We are very pleased to continue working with the EBU to enhance both the value and image of our flagship events.”
Stefan Kürten, Director of EBU Sports & Business Department said: “I am very pleased that the EBU has been chosen to be the broadcast partner of FEI for another four years. This demonstrates our commitment to support federations aiming to reach the largest audiences in Europe.”
Julien Ternisien, Head of Sports Rights - Summer Sports explained: “We have already had a very fruitful partnership with the FEI over the past years and are very much looking forward to continuing it in order to enable the further development of equestrian sports across Europe.”
Notes to Editors:
The Federation Equestre Internationale (FEI), founded in 1921, is the international body governing equestrian sport recognised by the International Olympic Committee (IOC) and includes 133 National Federations.
Equestrian sport has been on the Olympic programme since 1912 with three disciplines - Jumping, Dressage and Eventing. It is one of the very few sports in which men and women compete on equal terms. It is also the only sport which involves two athletes - horse and rider. The FEI has relentlessly concerned itself with the welfare of the horse, which is paramount and must never be subordinated to competitive or commercial influences.
For more information about the FEI: http://www.fei.org
The European Broadcasting Union (EBU)
The EBU serves 85 national media organisations in 56 countries in and around Europe. It represents its Members and promotes the values and distinctiveness of public service media in Europe and around the world. The Eurovision and Euroradio networks deliver news, sports, events and music to EBU Members and other media organisations. Services to Members range from legal advice, technical standardisation and development to co-production and exchange of quality European content.
For more information about the EBU: http://www.ebu.ch and http://www.eurovision.net