Multiple DealerOn Car Dealer Website Customers Win Dataium Awards

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DealerOn, a leader in car dealer websites, announces that two of their auto dealership customers have won Dataium Web Performance Awards for March 2011: Jim Coleman Infiniti and College Park Honda.

DealerOn, the leading car dealer website provider, announces that two of their auto dealership website customers are Dataium March 2011 Web Performance Award Winners: College Park Honda and Jim Coleman Infiniti. Dataium gives awards to auto dealerships and their website provider each month for their online performance based on their measurement of auto shopper behavior and website performance data.

For the fourth month in a row, Jim Coleman Infiniti, located in Bethesda, Maryland, was awarded the Best Performance: Leads per Inventory Search. This award is given to the car dealership website that sees the highest percentage of leads submitted per inventory search. This measures the efficiency of a dealer’s website in converting visitors that view inventory into leads.

College Park Honda won the Auto Shopper Intensity (ASI) Excellence Award. This award is based on Dataium’s proprietary ASI index designed to measure auto shopper engagement, enthusiasm, and intensity. College Park Honda ranked in the Top 5 Lead to Auto Shopper ratio, and in the Top 10 for Lead to Visitor, Return Visitors, and Search to Visitor.

Dataium provides critical business intelligence and insight for their customers through the aggregation and analysis of consumer activity from across the Internet. By providing common, independent web metrics for all websites, Dataium is the first company to collect, translate, research, analyze, and report on shopper behavior across multiple automotive website platforms.

DealerOn, Inc. is one of the premier online marketing companies serving the retail automotive industry. They provide a full spectrum of online marketing solutions to car dealer customers including car dealer websites, SEO, social media and online reputation management (including managed blogs, Facebook, Twitter, and press releases), paid search, and lead nurturing tools. This is the fourth consecutive month that DealerOn’s customers have won multiple Dataium awards based on their actual performance metrics relative to their entire industry.

DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing DashboardTM. Since its inception, DealerOn’s Digital Dashboard process has provided a documented lead volume increase of over 250% for their clients.


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Chris Deringer
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