Washington, DC (Vocus/PRWEB) April 14, 2011
Exhibit Surveys, Inc. has just released the results of their publication readership study from the 2011 NAHB International Builders’ Show in Orlando, and for the 29th consecutive year, BUILDER continues to rank as the No. 1 most-read publication. BUILDER boasts more than 3 times the total readership among homebuilders and total show attendees than that of Professional Builder, another trade publication measured in the study.
“BUILDER remains dedicated to editorial leadership and excellence among the residential new construction industry and providing our loyal readers with the relevant content and solutions to help them innovate and succeed, even in a tough homebuilding environment” said Jeff Calore, BUILDER’S Publisher. “Each year the IBS survey results validate the relationship and unrivaled engagement homebuilding pro’s have with the BUILDER brand. We continue to make significant investments in our readers latest information needs, including the debut earlier this year of a cutting-edge redesign of the magazine. We are very proud of these results and the affirmation that we are successfully delivering on our mission and more.”
In addition, BUILDER ranks first again as the “most valuable publication for your business” by a 5 to 1 margin over the next ranked publication. The brand’s companion Web site, BuilderOnline.com, also received highest ratings among trade media sites — across all respondents as well as the builder segment — for regular visitation.
Exhibit Surveys Inc.’s annual IBS readership study is the only independent, third party study that measures unaided publication recall and readership for the residential construction industry. The report also serves as a powerful planning tool for marketers looking to better understand what media brands best deliver the homebuilder target, including readership duplication analysis, add-on readership, and more.
For more information on the survey, or to request a copy of the results, contact Jeff Calore at jcalore(at)hanleywood(dot)com. For more information on BUILDER, go to buildermediakit.com.
Published by Hanley Wood, BUILDER is the leading brand in residential new construction and serves as the magazine of the National Association of Home Builders (NAHB). For more than three decades, BUILDER has provided essential news, information and resources about products, technologies, trends, regulatory requirements and best practices to help home building professionals navigate challenges for success. With an integrated media platform encompassing print, online and in-person, BUILDER is a trusted source for top builders, architects and other industry professionals across the country. http://www.builderonline.com
About Hanley Wood, LLC
Hanley Wood is a leading business-to-business media company focused on the residential and commercial construction and design industries. Its diverse portfolio includes magazines, Web sites, e-newsletters, exhibitions and conferences, custom marketing and data services.
Hanley Wood is comprised of four operating platforms: Business Media, which publishes more than 30 magazines along with related Web sites, e-newsletters, and conferences; Exhibitions, which produces marquee events such as World of Concrete, bringing residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers; Market Intelligence, which collects and aggregates proprietary data sets that capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets; and Marketing, which plans, creates, and executes strategic and integrated marketing solutions for its clients. http://www.hanleywood.com