New Site Brings Voice and Community to the Exploding 'Hyperlocal' Industry

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Street Fight will launch as a media site aimed at being the ultimate online resource for hyperlocal. Research and events will be added later this year.

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These are all marked by big new ideas, shifting consumer behavior, and technology-enabled innovation — and venture funding is now enabling serious projects that promise to build a new world of local advertising and commerce.

Street Fight (http://www.streetfightmag.com) has launched today, bringing coverage and community to the rapidly expanding field of hyperlocal and location-based media, advertising and technology companies.

“We see something happening when it comes to the space we’re shorthanding as ‘hyperlocal.’ This is the intersection between location-centric services like Foursquare, Gowalla and Facebook Places; locally-targeted daily deals efforts like Groupon, LivingSocial and Yipit; and more traditional 'hyperlocal' news and information sites and networks like Patch.com, Everyblock, and Baristanet. These are all marked by big new ideas, shifting consumer behavior, and technology-enabled innovation — and venture funding is now enabling serious projects that promise to build a new world of local advertising and commerce,” co-founders Laura Rich and David Hirschman write on the site.

BIA/Kelsey recently forecast that local digital ad revenues in the U.S. will nearly double to $42.5 billion in 2015 from $21.7 billion in 2010, and new players are coming up with new ways to target these local advertisers. Although some media and technology publications and Web sites cover these companies on a regular basis, Street Fight intends to be fully dedicated to hyperlocal’s evolution toward sustainable business models.

Starting with daily content, Street Fight aims to be the ultimate resource for information and insights on hyperlocal and location-based business moves. Regular features will include:

  • Street Fight Daily – Essential news of the day published on the site and directly to your inbox
  • Interviews – Hear directly from the leaders in hyperlocal, as well as local businesses
  • Commentary – Views and guest posts from staff and industry voices to give shape to news developments and ideas
  • Street Smart Moves – The single-best deal, assertion, investment or other strategy, each week.

Street Fight also recently acquired Locl.ly, a website focused on news and commentary about social, mobile and local media and technology, operated by former AOL executive Rick Robinson, who joins the company as an adviser. The advisory board also includes Marketwatch founder Larry Kramer and Bay Citizen editor-in-chief Jonathan Weber.

This summer, Street Fight will add a directory of resources and unveil members of its industry Think Tank. Later this year, it also plans to offer proprietary research and events in addition to its publicly available, lively mix of essential news and insights.

Street Fight was co-founded by Laura Rich and David Hirschman. Rich was a co-founder of the downturn-themed Recessionwire.com and is a veteran business journalist. Hirschman is a longtime media-beat journalist who has written about hyperlocal news and spoken about the subject at trade conferences.

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