Toovio Introduces Module for Real-Time Marketing Analytics, Predictive Modeling

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Using Toovio’s predictive modeling and analytics, marketers can improve customer interactions through more tailored offers based on forecasting what a customer might want.

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Toovio, a SaaS-based real-time marketing (RTM) solution provider, today announced the introduction of its latest product module that makes it easy to facilitate real-time customer offers based on predictive modeling and analytics.

The Toovio Interaction Manager, which serves as the engine behind Toovio’s technology, is a strategic business platform that can issue offer recommendations tailored to individual prospects or customers across channels – call centers, websites, in-store, or other outlets. Now, leveraging predictive modeling and advanced analytics, Interaction Manager helps to ensure a successful interaction by predicting what a customer may want.

“There is a paradigm shift in how marketers need to think about targeting customers today,” said Joshua Smith, Co-founder and CEO of Toovio. “Instead of segmenting customers and then assigning offers, marketers should allow offers to compete for the right to be presented to the customer in the channel they prefer. To do this, companies need a strong prioritization equation that is flexible enough to consider multiple data inputs simultaneously. Through Toovio’s predictive modeling and analytics, we help brands achieve actionable data insights to predict a customer’s shopping patterns, as well as the means and direction in which to implement the learnings.

With Toovio’s predictive modeling and analytics modules, companies can close the loop of 1) enabling real-time marketing 2) simulating and controlling it and 3) understanding the “why” behind the results.
According to Smith, there are two revolutionary features around Toovio’s approach:
Simple Reporting - It’s easy to read Toovio reports and identify what’s working and what isn’t for each campaign.
Actionable Insights - The module outlines action steps marketers can take for certain individuals, based on a discretization algorithm for self-learning predictions. The marketer is not required to understand the underlying complexity of the algorithms, however.

To really make campaigns more customer centric, marketers must take an inverted pyramid approach, added Smith. “The entire offer catalog should be evaluated for offer eligibility and priority every time a campaign is executed, with marketers presenting the offer with the highest priority. This framework allows all offers to be evaluated across the customer base.”
Why Is Predictive Modeling Not Commonly Used For All Offers?
While resources and cost typically prevent marketers from using predictive modeling across all offers, “models on demand” or “association models”, can be created through Toovio’s Interaction Manager every time a new campaign in executed, in real time. Dynamic statistics are automatically entered in a database, run for every offer and every customer, and stored for later use.
To learn more about Toovio’s Interaction Manager, sign up for a free trial on http://www.toovio.com. More about the core functionality behind the technology can be found here: http://www.toovio.com/Core-Funtionality.

About Toovio
Toovio, a SaaS-based marketing solution provider focused on enabling multi-channel offer orchestration, was founded to fill a void in real-time marketing and customer interaction tools. Focusing primarily on cross-sell and customer retention scenarios, Toovio assists a range of industries in driving profitable business between the organization and its customers. For more information about real-time customer engagement solutions driven by Toovio’s proprietary Interaction Manager, visit http://www.toovio.com.

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Lauren Eichmann
Walker Sands Communications
312-265-3089
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