New York, NY (Vocus/PRWEB) April 13, 2011
Maxifier announced today that Helen Clifford-Jones, formerly head of digital network sales for Reed Business Information and most recently at GroupM Marketplace as Director of Publisher Relations, has joined Maxifier and will lead the company’s growing European sales team based out of the UK. Helen will report to Tom Mannion, Maxifier’s EVP of Global Sales.
“As our European demand continues to expand, it became clear we needed a senior-level sales executive to lead our customer initiatives across the region,” said Jonathon Shaevitz, CEO of Maxifer. “With her experience as Director of Publisher relations at GroupM Marketplace, as well as her lengthy tenure as RBI’s representative on the AOP’s commercial steering group, Helen presented ideal credentials and qualifications to direct strategic sales to the growing list of large publishers seeking to optimize their premium inventory sales.”
“Had I been able to leverage adMax, Maxifier’s optimization solution, in my previous assignment for RBI, there’s no doubt I would have been able to significantly improve RBI’s premium inventory both in terms of STR and CTR performance,” said Helen Clifford-Jones.
“Not only would my colleagues in advertising operations have been better armed to optimize individual and network campaigns, my sales team would have been demonstrably more prepared for renewals as a result of improved CTRs and improved yields. Stated bluntly: any large publisher that’s not yet leveraging Maxifier’s adMax engine is leaving money on the table.”
Helen will be based in Maxifier’s London office, and will be attending the AdMonsters London Ops conference on April 14.
Media companies and top tier publishers rely on Maxifier adMax, the world’s first ad optimization engine, to optimize the performance of their premium campaigns. Ad operations and sales professionals leverage adMax’s real-time engine to measure and optimize campaign performance, forecast and manage global inventories, and increase sales and renewals. Customers report impressive results, including increased CPM, CPC, CPA, eCPM, CTR and revenue. With offices on three continents, Maxifier is growing rapidly and proudly serves an ever-increasing portfolio of top tier media interests. Maxifier is part of the Eurovestech portfolio of companies. For more information, visit http://www.maxifier.com.
For more information, please contact Helen(dot)clifford-jones(at)maxifier(dot)com