ChannelAdvisor Launches New Blog Focused on Facebook Commerce for Retailers

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FacebookCommerceStrategies.com Will Provide Retailers a Roadmap for Tackling Commerce on Facebook

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We see enormous potential for retailers to tap into the reach of Facebook and capitalize on the opportunities available both within Facebook and by implementing Facebook applications on their own websites.

ChannelAdvisor, an e-commerce platform provider that enables online retailers to sell more across online channels, announced today a new addition to its group of blogs: Facebook Commerce Strategies. The blog will focus on Facebook commerce as it relates to retailers, an underserved market, and will provide thought leadership, industry expertise and proprietary research on Facebook statistics.

“We’re constantly receiving questions from our customers about how they should approach Facebook since there isn’t a source specifically dedicated to helping retailers understand this space,” said ChannelAdvisor CEO Scot Wingo. “We see enormous potential for retailers to tap into the reach of Facebook and capitalize on the opportunities available both within Facebook and by implementing Facebook applications on their own websites.”

Highlights of the Facebook Commerce Strategies blog include the Facebook Commerce Index as well as the forthcoming Facebook Commerce Framework. The Facebook Commerce Index is a monthly report published by ChannelAdvisor that tracks, according to fan count, the Top 25 Retailers, Top 25 Growers by fan count and Top 25 Growers by percentage. The blog will explore the tactics that retailers are using to create growth and analyze the success of select retailers.

The ChannelAdvisor Facebook Commerce Framework, recently unveiled at the ChannelAdvisor US Catalyst Conference, is a series of seven ways that retailers can leverage Facebook Commerce today. Wingo will announce each of the seven steps on the Facebook Commerce Strategies blog, with detailed information and statistics about the strategy. Some of the strategies include using Facebook Credits as another payment form, putting Facebook Connect to use and adding Facebook Ads both on Facebook and on your own website. While not all seven strategies are likely to produce immediate material results, the purpose of the framework is to provide a menu of Facebook commerce strategies that retailers can experiment with to get ahead of the curve.    

Retailers can learn more about the opportunities available on Facebook during a joint webinar with Facebook and ChannelAdvisor on April 26, 2011 at 2:00 pm ET. Retailers can sign up next week at http://www.channeladvisor.com/webinars.

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About ChannelAdvisor
ChannelAdvisor is a software provider that helps retailers worldwide sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as the essential partner in e-commerce, ChannelAdvisor is the only company that calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of e-commerce channels and distributed accordingly. The robust reporting capabilities of the ChannelAdvisor platform allow retailers to track their progress across e-commerce channels to make immediately actionable, performance-based decisions. For retailers of all levels of expertise, ChannelAdvisor’s industry-certified services team offers expert advice and custom service packages. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, GSI Commerce and 129 of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit http://www.channeladvisor.com.

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