Slim for summer while raising money for charity

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Poole-based charity, Diverse Abilities Plus, is signing up volunteers to help swap pounds (lbs) for pounds (£s) by taking part in an eight-week sponsored slim, to help fund its ongoing support services for children and adults with varying disabilities across Dorset.

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A charity slim-a-thon seemed a fun and unique way for volunteers to raise money while getting a little healthier at the same time.

The ‘Pound for Pound Slim-a-thon’ is being run in conjunction with national weight loss company Slimavite, which has pledged to donate £1 to the charity for every pound in weight that participants lose on their plan during the challenge.

Throughout the eight-week slim-a-thon, the slimmers will take part in the Bite Plan program. This involves having two Slimavite shakes (this can be adjusted depending on your lifestyle) and a main meal a day. Participants would receive a whole week free and then be asked to purchase the following seven weeks of shakes.

Slimavite will provide participants will advice, hints and tips, and with Diverse Abilities Plus will provide ongoing support and motivation.

Mark Powell, CEO at Diverse Abilities Plus, said: “A charity slim-a-thon seemed a fun and unique way for volunteers to raise money while getting a little healthier at the same time. For many people, the idea of losing a few extra pounds is very appealing, but finding the motivation to get started can be more difficult. This is a great excuse to finally dust off the scales!”

The slim-a-thon is to take place from 4 May and will run for eight weeks. At the end of the challenge a special cheque presentation will be made to the charity by Slimavite and all monies raised will go towards helping the charity support families in Dorset. Diverse Abilities Plus will provide slimmers with sponsorship forms and help setting up a Just Giving page so that they can donate all their sponsorship money straight to the charity.

Jonathan Slobom, Marketing Director at Slimavite, said: “We’re delighted to support the slim-a-thon and what better reason to finally try and shift those excess pounds than by helping to raise money for a worthy local cause.”

Mark Powell continued: “We couldn’t continue in the work we do without the support of the local community and every penny raised will make a real difference. We hope supporters of the charity will really get behind the challenge and swap their pounds for pounds!”

For more information or to take part please call Helen Alexander on 01202 711516 or visit

Editors Notes

Diverse Abilities Plus is a charity that has been supporting children and adults with Cerebral Palsy and associated disabilities working in the County of Dorset, England for 50 years. The charity provides a range of assistance, support and education services for young people aged two to 19, adults and families. Services include:
•Langside School – independent, non maintained specialist day school for children and young people from the age of two to 19 years who have PMLD (profound and multiple learning disabilities). It’s one of only 19 similar SEN (special education needs) schools in the UK.
•Smithers – provides overnight and day short breaks. Short breaks help families manage the challenges of providing full time care for their child. A visit can be during the day or a ‘sleep over’ allowing the child to make and meet friends and relax and enjoy themselves.
•Shapes – provides home support (domiciliary care) for children and young people aged between two and 18 with individually tailored programs.
•Project My Time – provides child-led holiday activities that give young people with disabilities the same leisure and fun opportunities that their peers enjoy.
•Barnabas – a well equipped day setting for adults. Adults can learn new skills and enjoy a wide range of experiences.
•Supported living – this service is for people who live in their own home but may need up to 24/7 support.
•Disability Wessex - offers assistance with disability benefits for people with disabilities or chronic and acute health conditions and their families or carers, as well as the parents of disabled children.
•Play Opportunities - supports families with disabled children to have a chance to get out and enjoy themselves with other families in similar situations.
•Awesome Days and Awesome Nights – A youth group, set up and run by young people of all abilities, aged between 13 - 19 years.
•Face 2 Face – a free and confidential network of trained volunteer befrienders, who support parents to make positive adjustments to the news that their child has a disability or additional need. Every Face2Face befriender is a parent whose own child has a disability. They know what it's like to cope with a new diagnosis and can offer support parent to parent.

The charity was founded in 1955 by Mrs Phyllis Edwards who formed a group of parent’s intent on providing better opportunities for their children with physical and learning disabilities.

Visit Diverse Abilities Plus Facebook page at and follow us on Twitter at

About Slimavite
Participants in the slim-a-thon will receive a free tub of Slimavite shakes and a special shaker, with no post or packaging cost, when their first order is placed. For more details visit:

For more information
Contact: Zoe Hiljemark, PR Account Director / Jenny Pearce, Senior PR Account Executive
E-mail: zoe(at)marketing-matters(dot) / jenny(at)marketing-matters(dot)co(dot)uk
Tel: +44 (0) 1202 777111 / +44 (0) 7770 924439
Address: Marketing Matters, Unit C, Acorn Business Park, Ling Road, Poole, Dorset, UK, BH12 4NZ


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Jenny Pearce
Marketing Matters - UK
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