New start-up Brand Regard seeks to become the of marketing

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Brand Regard, a new SaaS Brand Asset Management product, enters a global market ripe for disruption. Brand Regard’s mission is to become the nerve centre for the world’s marketing departments much as did for sales teams the world over.

Brand Regard

We want to sell software, not cod – or god forbid, banking.

Geir Freysson wasn't even born when his grandfather, then prime minister of Iceland, started a cod war with the British. Geir however, CEO and co-founder of Transmit, which owns Brand Regard, comes in peace. “We want to sell software, not cod – or god forbid, banking.”

Geir continues: “Brand Regard is entering a market that is ripe for disruption: Enterprise digital asset management. The current key players are either global giants like SAP, SAS and Oracle or vendors that sell expensive, highly customized solutions tailored to specific clients. This is exactly what the customer relationship management market looked like before came along. There’s a gap for a more cost-effective, off the shelf, Software as a Service offering.”

Brand Regard’s mission is to become the nerve centre for the world’s marketing departments. With Brand Regard, finding any file that relates to branding and marketing becomes as easy as finding a book on Distributing these files also becomes easier with multi level access control for in-house use and temporary secret URLs for sharing outside an organization. Companies no longer have to spend a fortune to provide their creative and marketing departments with an enterprise strength brand asset management system.

Whether it's through efforts like StartUp Britain here in the UK or regional VC funds like Iceland’s New Business Venture fund, which invested in Brand Regard’s first round of funding last December, European economies need to innovate and diversify in order to stay competitive. Financial services or natural resources, like cod, can only get you so far.

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About Transmit:
Transmit is an Icelandic software company, founded in 2009. The company’s product, Brand Regard, placed second in Iceland's premier business idea competition The Golden Egg in 2010. Transmit secured a series A round of funding in December 2010 from Iceland’s New Business Venture fund and is recognized as an innovator by Iceland's biggest research fund Rannís the Icelandic Centre for Research.

Press contact, United Kingdom:
Geir Freysson
tel: +44 7732 531167
skype: geir.freysson

Press contact, Iceland:
Agnar Sigmarsson
tel: +354 867 9710
skype: agnar.sigmarsson

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Geir Freysson
+44 7732 531167
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Agnar Sigmarsson
+354 8679710
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