Should My Business Have a Blog? Hearst Media Services Bay Area Offers Small-Business Online Marketing Advice

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Helpful tips for small-business owners to decide whether or not a blog is necessary for their internet marketing campaign.

A well-executed blog can drive traffic and shoppers. Unfortunately, a poorly conceived blog can eventually hurt the business and its reputation.

As part of its ongoing efforts to assist the Bay Area business community in effectively digital marketing of their products and services, Hearst Media Services/Bay Area has released an article outlining the benefits and risks of business blogs.

Hearst Media Services Bay Area has released the feature to assist small- and medium-sized businesses in maximizing the power of their websites. The article details the steps business owners can take to benefit from adding a well-written business blog to their marketing campaign. It also lists the pitfalls that can cause a blog to turn away customers.

“This is excellent information for small-business owners to help them decide whether or not to invest the time in creating a blog for their business,” said Kris Loberg, Director of Business Marketing for Hearst Media Services Bay Area. “A well-executed blog can drive traffic and shoppers. Unfortunately, a poorly conceived blog can eventually hurt the business and its reputation."

Hearst Media Services Bay Area maintains an online library of articles written to help business owners understand an increasingly complex marketing world and get the most ROI on their marketing dollars. These articles are free and available to all businesses.

This and other articles can be found at: http://www.sfgate.com/chronicle/adsite/wp_blogging.html

About Hearst Media Services/Bay Area
In addition to the vast resources of the San Francisco Chronicle and SFGate.com, Hearst Media Services/Bay Area provides every thing from social media campaigns to search engine marketing to direct mail and e-mail advertising. Whether targeting customers based on behavior, demographics and geography or using the broad reach of Hearst Media Services products to reach 1.9 million Bay Area adults each week, advertisers can find all their marketing solutions in one, easy-to-implement place.

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