Intention Products Sees Silver Lining in Recession Dark Clouds

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Intention Products, distributor of one of the most successful business-building programs on the market, sees a healthy surge in new businesses born of necessity, creating jobs and a new “can do” spirit in dark times.

The Great Recession has permanently changed how people look at business and the economy. A lot more are realizing that ‘job’ often means ‘just over broke’, so why shouldn’t they try and do better on their own?

Intention Products announced today that recession-driven business stats are up, and appear to be thriving despite—or perhaps because of—the general economic doom and gloom. The company, a stalwart of business development and distributor of the highly successful BrandU® line of business development products, notes that unemployment numbers disguise both the large pool of people who have given up looking for work and the significant percentage who are creating work for themselves by launching new businesses.

“In every downturn since the Great Depression, if not before, new businesses surge because in many cases people have no other alternative,” says W. Vito Montone, co-creator of BrandU’s Business Profit System™, a step-by-step, detailed program designed to help entrepreneurs and small business owners take an idea successfully to market. “BrandU is seeing more interest than ever from people who have come to realize that the corporate safety net they thought would always be there isn’t as safe as they thought it was. They are determined to build their own safety net through their own business. And incidentally, they’re rebuilding the economy at the same time.”

A recent article in USA Today corroborates Montone’s observation. It cites a report from The Ewing Marion Kauffman Foundation noting that in the first full year of the recession, 2008, entrepreneurial activity actually increased by 6% before dropping to a steady 4% increase in 2009 and 2010. Some 340 out of every 100,000 adults start a new business each month, from choice or necessity.

“We don’t see a ‘necessity’ shift to entrepreneurship as a bad thing,” says Montone. “Quite the contrary. The Great Recession has permanently changed how people look at business and the economy. A lot more are realizing that ‘job’ often means ‘just over broke’, so why shouldn’t they try and do better on their own? That’s where we come in, helping them turn that desire into concrete, proven action that will get them where they want to go. What we’re about is fostering true independence.”

That silver lining, according to Montone, is the flip side of what can be a wrenching adjustment to sudden unemployment. “Relying on yourself is never a bad thing, and building an interlocked system of small businesses means that each grows the economy in some small way, purchasing goods from each other and selling products to a selected audience. You don’t have to start out as Starbuck’s or Sears to be a successful business. Everyone starts small.”

Bootstrapping the economy through small business is not a new idea, but certainly, perhaps, one whose time has come again.

To learn more about BrandU and its powerful Business Profit System™, visit http://www.BrandU.com.

About BrandU®: Often dubbed the E-Myth® for a new generation of business, BrandU is the creator of the world's only process-based, integral approach to business development that guides entrepreneurs from idea to brand to sustainable sales in the market.

E-Myth is a registered trademark of E-Myth Worldwide Corporation.

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Sue Bolich
Why Communications
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