What Every Nonprofit Needs to Know About Social Media

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Facebook, Twitter, YouTube, oh, my! With Ventureneer’s new eBook, the road to effective social media for nonprofits is no longer a mystery.

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This ebook is about practicality and how social media can be used in the real-world of nonprofits. It’s meant to inspire as well as guide.

For nonprofits who feel daunted by social media options, Ventureneer has created a new ebook that takes the mystery out of starting, building, and maintaining a social media marketing program.

“This ebook is about practicality and how social media can be used in the real-world of nonprofits. It’s meant to inspire as well as guide,” says Geri Stengel, founder of Ventureneer.

Social Media for Your Nonprofit: Take Charge! is a must-read for several reasons:
It isn’t a sales job. Problems, how to resolve them, and the real costs of social media are discussed as well as the benefits.

It is jargon-free and accessible to everyone from novices to advanced users (which means from board members to execs to the staffers who will be implementing social media).

It lists a wealth of resources for further exploration as an organization dives deeper into a particular social media platform.

It’s free.

The content of the ebook reflects the findings of the Ventureneer survey in August 2010 of how nonprofits used -- and why they didn’t use -- social media. In that survey, Ventureneer found that many nonprofits were not taking advantage of social media because they were fearful of the amount of time it takes, lack of return on investment, and cost.

This ebook builds on the best practices guidelines laid out by Ventureneer in Nonprofits and Social Media: It Ain’t Optional! but goes further. This second ebook takes the nonprofit exec through the process of getting started, from finding out what is needed for a particular project to getting board agreement. Each of the Big Four -- Facebook, Twitter, YouTube and LinkedIn -- are covered along with smartphones and commenting.

And the nemises of newcomers to advanced users of social media -- metrics and analytics -- are also explained in user-friendly language.

The ebook has value to novices about to dip their toes in the social media pool and to advanced users ready to dive into the deep end. It pulls together resources, ideas, and examples of nonprofit success with social media, from very small organizations to mega-agencies, from fundraising to friend-making.

Get a sneak preview of the new ebook! Just “Like” Ventureneer on Facebook and the ebook will be sent to you before it is released to the general public. Early copies are available exclusively through Facebook.

In addition, on Wednesday, April 27, 2011, from 12n to 1pm, Stengel is offering her free webinar Social Media Best Practices for Nonprofits, in which nonprofit leaders and their staff can get first-hand information and ask questions.

About Ventureneer
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. With Ventureneer, you learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organization.

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Geri Stengel
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