MA11 Celebrates Design Excellence in Atlanta from June 4-12, 2011

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From Saturday, June 4 through Sunday, June 12, Modern Atlanta (http://www.modern-atlanta.org) presents MA11: Design is Human, a citywide series of events that highlights design excellence in many areas of life: architecture, communication art, fashion, interior design, visual arts, and social responsibility.

“This year’s MA11 week seeks out new patterns in urbanism that are worthy of attention and that are transforming how we live, work, play, and find happiness.”

From Saturday, June 4 through Sunday, June 12, Modern Atlanta (http://www.modern-atlanta.org) presents MA11: Design is Human, a citywide series of events that highlights design excellence in many areas of life: architecture, communication art, fashion, interior design, visual arts, and social responsibility. Modern Atlanta was created in 2007 by Bernard McCoy, MA Founder, and Elayne DeLeo, MA Co-Founder and Event Director.

“This year’s MA11 week seeks out new patterns in urbanism that are worthy of attention and that are transforming how we live, work, play, and find happiness,” says Bernard McCoy. “There is something to be said about feeling happy: on many occasions, while curating this year’s events, we felt happiness and pride to be part of what the thousands of visitors who’ll participate in the Design Is Human week will witness in June.”

This year, the first day of MA11 coincides with the opening of the new ‘Modern By Design’ exhibit at the High Museum of Art.

In addition to the High Museum of Art, the location of many of MA11’s activities will be nearby Two Peachtree Pointe, John Dewberry’s stunning skyscraper in Midtown Atlanta. This is where the ‘Design Is Human Week Launch Party’ will be held on June 7, and it will also be home to the Korean Pavilion (designed by Manifesto Architecture) and the MA Design Exhibition, both open to the public through June 12.

During the week, MA11 will include an Architect Studio Crawl, various showroom events, lectures and film screenings, and on Friday, June 10, MA11 will host its much anticipated fundraiser party for CARE: “MA-ology Africa.” To close the week, MA11 presents a tour of selected modern Atlanta homes on June 11 and 12. By offering thoughtful and thought-provoking events, Modern Atlanta is able to create a lot of excitement in the global design arena, not just in the Southeastern USA.

“We are proud that world-class brands, firms and academia noted for their design excellence, such as Karim Rashid, Jacek Utko, Minsuk Cho, Mass Studies of Seoul, Room & Board, Pedini, Roche Bobois, (context), Georgia Institute of Technology, SCAD, and Jeffrey Atlanta, will all be part of MA11 as well,” smiles McCoy.

He continues: “Every year during the Design Is Human week, Modern Atlanta presents some of the most recognized names in architecture and design. MA Talks, our lecture series held in partnership with Atlanta’s prestigious High Museum of Art, will welcome the famed architecture studio Mass Studies to Atlanta, and Minsuk Cho, the founding architect of Mass Studies, will travel from Seoul, Korea, to give a powerful lecture of past and present projects.”

MA11 visitors to Two Peachtree Pointe will be delighted to find that, for the first time in Atlanta, the Bill Lowe Gallery on the building’s ground floor will be showing the work of three South Korean artists: Jung Kwang Sik, internationally recognized for his masterful fusion of painting and sculpture, and painters Hyunmee Lee and Suk Ja Kang-Engles, along with Japanese-American painter Hiro Yamagata.

“Still focused on Korea and another first for Atlanta, we will also introduce The Korean Pavilion designed by New York-based Manifesto Architecture,” continues McCoy. “The Korean Pavilion features exemplary examples of Korean architecture and design. Contributing to the Korean experience will be an exhibition of winning entries - marking MA’s first international design competition ‘The MA Prize’. The theme for this year’s MA Prize is “Architecture By/For/Of Korea.”

Most MA11 events are free, except where noted (see listing below) and will take place at various venues throughout Atlanta, including Two Peachtree Pointe, 1555 Peachtree Street and the Woodruff Arts Center/High Museum of Art. Tickets to the 2-day Home Tour are $40 per person which includes entry to the June 7 Launch Party. Single Launch Party tickets are $10 at the door. Tickets to MA-ology on June 10 are $30 per person. For all details, please check http://www.modern-atlanta.org.

About MA:
The mission of MA (Modern Atlanta – http://www.modern-atlanta.org) is to offer a platform for multidisciplinary events in Atlanta focusing on the concept that “Design Is Human.”: it inspires, educates and delights – while it also encourages sustainable practices in the corporate and public spheres.

Founded in Atlanta in 2007, MA is a citywide series of events that are diverse in content, eclectic in spirit, and international in appeal. Ever since its inception MA has attracted a diverse range of speakers, exhibitors and attendees. These innovators, visionaries and independent minds all push the boundaries of applied modern design.

Through its design exhibitions, experiences, and conversations, MA explores all facets of the creative process. It all starts with an idea before moving to implementation. Over a one week period, creative leaders, academics, students, thinkers, and non-specialist audiences engage in discussions on how design and innovative products improve life. In addition, manufacturers and designers connect with businesses, consumers and the public. MA shows that Atlanta is a catalyst for design - at once bold, subtle, practical, and unexpected.

To emphasize that Design Is Human, MA11 will host a fundraising event (MA-ology Africa) benefiting CARE International.

MA also organizes a Modern Home Tour that serves to highlight the significance of modern design in everyday life.

MA’s 2010 program attracted a total of more than 4,000 visitors.

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