(PRWEB) April 15, 2011
Gate City Beverage Distributors and Heineken USA today announced that they will again join together to help concert-goers safely enjoy three days of music and festivities at the 12th Annual Coachella Valley Music and Arts Festival in Indio, CA. Through a targeted PSA program, the companies will provide pointers to help music fans make the most of their Coachella experience by acting and consuming responsibly.
Displayed on-site at the Coachella grounds as well as at surrounding hotels and licensed establishments in the Coachella Valley, this series of posters will remind attendees to wear sunscreen, layer clothing appropriately, drink plenty of water, manage their alcohol consumption and recycle.
“The incredible setting and high-caliber artists make Coachella a premier music festival. We are proud that our efforts in partnership with Heineken USA will help ensure that concert goers don’t miss a beat of this fantastic weekend,” said Thomas Reyes, president, Gate City Beverage Distributors.
This year’s efforts mark Gate City Beverage Distributors and Heineken USA’s fourth annual involvement with the Coachella Valley Music and Arts Festival and underscore the organizations’ ongoing commitment to promoting responsible behavior throughout Southern California.