Leads are the lifeblood of any company and effectively defining, generating, working and tracking them is critical to success,” said McDade.
Atlanta, GA (PRWEB) April 18, 2011
Dan McDade, president and CEO of PointClear, an Atlanta-based prospect development company, will present highlights of his recently published book, The Truth About Leads, at the quarterly meeting of the Breakfast Series held by the Institute for Enterprise and Innovation (IEI) on Thursday, April 21, 2011. The meeting will be held from 7:30 a.m. to 9:00 a.m. at King and Spalding, 1180 Peachtree Street NE, 16th Floor, Atlanta, GA. 30309.
McDade will address C-level, marketing and sales executives, as well as entrepreneurs and other business leaders. He’ll reveal the little-known secrets that can help focus lead-generation efforts, align sales and marketing organizations, and drive revenue growth. McDade will also offer 10 steps to take right now to boost company performance.
The Sales Lead Management Association (SLMA) named McDade one of the 50 most influential people in sales lead management in 2009 and 2010. In addition, he serves as a board member for the Technology Association of Georgia (TAG), and chairman of TAG’s Education Collaborative, an organization promoting STEM (science, technology, engineering, math) education in Georgia’s middle and high schools.
For more information about IEI’s April 21 meeting, contact Mike Vollmer: mvoll(at)aol(dot)com.
Institute for Enterprise and Innovation (IEI) is an all-volunteer, non-profit organization that promotes and accelerates innovation and entrepreneurial development through education and service to the community. IEI applies its people, energy, ideas, and resources to improve the competitiveness and economic growth of metro Atlanta, the state of Georgia and the Southeast region. IEI continues the tradition—now in its 10th year—of featuring the best and brightest speakers, business executives, thought-leaders and entrepreneurs to share experiences in creating high-performance business enterprises. For additional information visit IEI.
PointClear is the prospect development company. Founded in 1997, the Atlanta-based company helps B2B companies drive revenue. PointClear closes the gap between marketing and sales—nurturing leads, engaging contacts and developing prospects until they’re ready to close. The company stands out because of its strategic approach to planning; the quality of its people; and a multi-touch, multi-media, multi-cycle prospecting process, providing best-in-class client companies more predictable forecasts and more sales success. For additional information visit PointClear.