World Kitchen Expands Corelle® Dinnerware Line by Introducing Fresh and Exciting New Patterns

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New Corelle® dinnerware patterns based on year long consumer research study

Corelle

Known as one of the nation’s leading dinnerware companies, World Kitchen, LLC, strives to continuously introduce innovative, consumer inspired tableware. Today, the company announced 8 fresh and exciting new dinnerware patterns for early 2011 within their Corelle® tableware collection. World Kitchen offers a diversified portfolio of intelligently designed products for the entire table including stylish Corelle® dishes.

Corelle® Collection Highlights
Corelle® Dinnerware, the #1 most preferred dinnerware brand in the US and Canada1, long recognized for its style and trademark strength, introduces 8 fresh and exciting dinnerware patterns for early 2011. New, cutting edge consumer research over the past year yielded valuable insight into consumer pattern preferences, forming the foundation for these 8 new patterns. Corelle® continues to build upon the latest in global design and home décor trends to reinforce the brand’s tremendous in-market strength and to further fuel the brand’s tremendous in-market momentum.

The Corelle® dinnerware line includes Square™, designed by the renowned London design firm Studio Levien, with its contemporary yet classic shape, is a unique departure from its traditional round shaped dinnerware,; Impressions™, incorporating traditional and timeless design with on-trend new patterns, is perfect for those who appreciate the simple things in life; Vive™, inspired by the latest in fashion and home décor, features contemporary wide-rim plates with fresh, bold patterns; and Livingware™ designed to be stylish and versatile - ideal for today’s savvy consumers and works well for both casual and elegant table settings.

New Corelle® Pattern Highlights
Square™
Twilight Grove
The ever popular palette of soft blue and brown showcase beautifully layered florals and nature's silhouettes in Twilight Grove. Muted tones and shadow background create a dramatic, fashion-forward addition to your home décor.

Scribble Lines
Scribble Lines is fun, spontaneous and one-of-a-kind. Let this light-hearted line drawing say something about you. Dare to be different by including this stylish statement in your home.

Impressions™
Enchanted
Delicate swirls dance along the rim, as a playful pink and green floral illustration adds a touch of magic. The Enchanted pattern is a tasteful understatement in elegance that will beautifully complement your table décor and delight your eyes.

Vive™
Dazzling White
Dazzling White is a wonderful, white canvas for your colorful, culinary artwork. Trends will come and go, but there will always be something honest and refreshing about this classic white set.

Newport Beach
Whether you live by the water, or daydream of breaking waves and ocean breezes, Newport Beach will bring a splash of color to your table. This up-to-date banded design of seaside blue will add a coastal pop to any decor.

Noir
This magnified scroll pattern combines the classic black and white color palette with modern design. Both timeless and contemporary, the Noir design will be a welcome addition to your dining table for many years to come.

Livingware™
Global Stripes
A subtle hint of exotic Africa, interpreted into a bold statement of black, white and triangles of green. Global Stripes is an eye-catching, modern twist on tribal design trends and makes a beautiful style statement.

Garden Sketch Bands
Inspired by nature’s fresh green and classic gray color palette, these fresh, simple lines provide the foundation for your beautiful new table décor. The universal appeal of Garden Sketch Bands makes it welcome in any home.    

For more information about the Corelle brand, visit http://www.shopworldkitchen.com/corelle.

Visit http://www.shopworldkitchen.com for great deals on Corelle dinnerware sets, open stock and lots more – just in time for Easter! Join the http://www.shopworldkitchen.com Rewards Club for exclusive offers, coupons, sales, recipes and other news delivered directly to your email inbox. First time subscribers receive 20% off their next online, store or phone purchase. (Some restrictions may apply.)

Corelle is a registered trademark of WKI Holding Company, Inc. used with permission by World Kitchen, LLC.

About World Kitchen, LLC
Headquartered in Rosemont, Illinois, World Kitchen and its affiliates manufacture and market metal cookware, glass, ceramic and metal bakeware, tabletop products, cutlery and kitchen tools sold under well-known brand names, including Baker’s Secret®, Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, OLFA®, OLO®, Pyrex®, Revere®, Snapware® and Visions®. The company and its affiliates employ approximately 2,800 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit http://www.worldkitchen.com.

(1 Based on a quantitative consumer survey of the top 8 leading dinnerware brands in retail sales, in the U.S. & Canada, conducted in September, 2010.)

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Lisa Winternitz
Weber Shandwick
312-988-2146
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