Loyalty Builders has tested and proven that true one-to-one marketing is one of the most effective ways to increase response rates from direct marketing efforts.
Portsmouth, NH (Vocus/PRWEB) April 19, 2011
The center offers a white paper, blogs, and a video that spotlight the problem of decreasing response rates and demonstrate how true one-to-one marketing has evolved as an effective solution.
As one case study on the resource center illustrates, true 1:1 marketing has helped Loyalty Builders' clients dramatically improve direct mail and email response. The Response Rate Resource Center tools will enable companies to implement their own highly individualized direct marketing campaigns.
Marketers must compete with every piece of mail that enters a customer’s mailbox or inbox. The most effective way that companies can distinguish themselves is by offering products and services tailored to the needs of their customers. “You can make all kinds of personalized offers based on name, address and zip code” said Mark Klein, Loyalty Builders CEO. “But offering the right product – the one that each customer wants and needs – will win every time.”
“We’re often asked how Loyalty Builders’ clients are able to send unique, individualized communications to each of their current customers,” says Mark Klein. Today, Variable Data Printing and high level analytics make it possible to change every element of a direct communication for each customer – including product offers and discounts.
To share its secrets with other marketers seeking to improve response rates, Loyalty Builders compiled a series of rich content to create the new Response Rate Resource Center.
Visit the Loyalty Builders Response Rate Resource Center to learn more about increasing response rates with true one-to-one: http://www.loyaltybuilders.com/solutions/response-rate-resource-center
About Loyalty Builders
Loyalty Builders Inc, founded in 1999, delivers actionable customer insights and metrics that help clients increase revenue from their existing customers through true 1:1 marketing. Using advanced predictive analytics and customer segmentation techniques, Loyalty Builders pinpoints exactly which customers will buy next, what products or services they will buy, and when they will buy them. It uses this information to build early warning systems to spot potential defectors and to create highly individualized marketing campaigns -- cross-sell, up-sell, customer retention, and getting the second sale from one-time buyers. Clients span a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing. Loyalty Builders offers its Customer Marketing Management platform, Longbow, to clients as a web-based software service.