hfa Recognized as Top Marketing Agency Nationally for Fourth Year Running

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Hitchcock Fleming & Associates Inc. (hfa), a full-service marketing communications agency, earned a spot on BtoB magazine’s prestigious 2011 list of Top Agencies special report. BtoB also recognized hfa in its Top Agencies special report in 2008, 2009 and 2010.

Hitchcock Fleming & Associates Inc. (hfa), a full-service marketing communications agency, earned a spot on BtoB magazine’s prestigious 2011 list of Top Agencies special report. BtoB also recognized hfa in its Top Agencies special report in 2008, 2009 and 2010.

hfa is the largest Ohio-based agency in BtoB’s 2011 report. The magazine acknowledged agencies based on criteria such as new clients, new campaigns, innovative work, results, awards and business growth.

“Our clients are among their industries’ leaders,” said Jack DeLeo, chairman/CEO of hfa. “Our joint collaboration with them leads to creative campaigns that capitalize on opportunities, address marketplace challenges and affirm their leadership positions.”

Nick Betro, hfa president/chief creative officer, said, “hfa has a talented creative team that unleashes its creativity by focusing on client objectives and producing solutions that maximize budget and produce the desired results.”

hfa was recognized in part for marketing campaigns for The Goodyear Tire & Rubber Company, KraftMaid® Cabinetry and Dunlop® Tires.

For Goodyear’s 2010 Dealer Conference, hfa provided marketing support for five tire launches, including the Goodyear Assurance® ComforTred® Touring; Assurance® Fuel Max®; Eagle® F1 SuperCar® G: 2; Ultra Grip® Ice WRT; and Kelly® Charger® GT tires. hfa helped develop an innovative tradeshow booth to showcase the brands and new product lines at the conference, which is the company’s premier customer event. The booth included a popular ComforTred Touring dome experience that promoted the technology within the new product. Approximately 2,500 attendees were from Goodyear’s dealer channels around the country; they overwhelmingly provided positive feedback about the booth.

For KraftMaid, hfa supported the largest product launch in the company’s history. KraftMaid is one of the largest built-to-order cabinet manufacturers in the United States. hfa developed a comprehensive program targeting kitchen and bath designers that featured digital marketing, a launch kit and consumer collateral. The all-in-one kit contained a new product introduction brochure and a spec book. The launch achieved objectives based on digital measurements, actionable designer responses and client feedback.

For Dunlop, hfa helped introduce its Rover H/T™ tire with launch kits for the field sales force and tire dealers, in addition to customized sales training modules for store associates. The launch kits included tire materials and point-of-sale elements, such as a poster, tire center and launch video. Video and photos were shot in urban venues in Cleveland and Akron, Ohio. Dunlop is a brand of Goodyear, which is headquartered in Akron. This launch helped sales of the Rover H/T tire exceed forecasts.

hfa Highlights
hfa gained new client Bonsal American, for which the agency was selected to provide marketing and communications for the SAKRETE®, ProSpec®, GemSeal® and Amerimix brands. Bonsal American is an Oldcastle® company. Oldcastle is the largest manufacturer of building products in North America. SAKRETE North America is one of the largest suppliers and producers of packaged building materials in the United States and Canada.

hfa won INTERNATIONAL BEST OF SHOW for web development excellence in the Web Marketing Association’s (WMA) 14th annual WebAward Competition. hfa’s strategic creativity won the marketing agency BEST OF SHOW and BEST MANUFACTURING WEBSITE for Glidden.com. hfa also won the 2011 BEST OF SHOW RICH MEDIA ONLINE AD and BEST HEALTHCARE PROVIDER RICH MEDIA ONLINE AD in WMA’s 9th annual Internet Advertising Competition Awards.

About hfa
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Among its clients are The Goodyear Tire & Rubber Company, one of the world’s largest and most successful tire companies; Glidden™ Paint, a brand that’s been defining the consumer paint market since its introduction of the first latex paint; KraftMaid®, a top cabinetry manufacturer; Choice Hotels International®, a globally successful lodging company; LIQUID NAILS® Adhesive, a leading manufacturer of construction adhesives since 1962; and Akron General, one of Northeast Ohio’s leading healthcare systems. hfa’s areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media. To learn more, please visit http://www.teamhfa.com.

About BtoB
BtoB provides information about business-to-business marketing to benefit marketing strategists for developing effective, integrated marketing strategies. The media outlet covers online and offline advertising, campaign management, CRM, search, direct marketing and more. BtoB’s target audience is senior-level b-to-b marketing executives. More than a third of its readership holds chief-level or top management positions.

Media Contacts:                
Hitchcock Fleming & Associates Inc.
Jack DeLeo, CEO/Chairman, Ext. 6906
Nick Betro, President/Chief Creative Officer, Ext. 6913
Pat Kunklier, Director/Public Relations, Ext. 6963                
888.376.7601, 330.376.2111


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