WhatCounts Receives Pacesetter Award

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WhatCounts Recognized as one of Atlanta’s 50 Fastest-Growing Private Companies

WhatCounts, Inc., a private Atlanta-based email marketing company, received a Pacesetter Award on Friday, April 15th during a special breakfast presentation organized by the Atlanta Business Chronicle at the Cobb Galleria Centre. WhatCounts was recognized as one of Atlanta’s 50 fastest-growing private companies, and climbed 24 spots from the previous year to place 23rd.

In 2010, WhatCounts merged with Mansell Group, a global provider of technology enabled marketing solutions, to better support its customers with advanced technology and infrastructure and double the combined company’s team members and revenues. It also partnered with private equity firm Riverside Company and invested heavily in marketing and sales to launch a branding campaign for its new corporate identity, including the launch of a new website: http://www.whatcounts.com.

WhatCounts delivers billions of targeted email messages for more than 500 organizations and provides campaign management that allows clients to outsource their email marketing production. The company has experienced steady growth with a client list including Alaska Airlines, Amazon, AARP, Costco, Fox News, MSNBC, NEA, Pandora and Ziff-Davis.

“Email continues to be the killer app of the Internet,” said President and founder Allen Nance. “E-mail marketing returns $14 for every $1 spent. No other marketing channel is as efficient or effective as email marketing.”

“Our recent partnership with Riverside Company is fueling our continued expansion. We continue to seek opportunities for both rapid organic growth as well as strategic acquisitions. Our clients are the real winners as we continue to expand our capabilities and reach.”

About WhatCounts
WhatCounts, a private company founded in 2000, has a presence on four continents with email being delivered in over 35 languages. Over the last decade, WhatCounts has partnered with many of the world’s leading organizations to drive successful email marketing programs by delivering the only robust lifecycle email marketing platform in the world that can be deployed as a SaaS (software-as-a-service), a BroadcasterTM (on-premise appliance installed in client’s datacenter), or as a Managed Service (a dedicated system hosted in the WhatCounts’ datacenters). WhatCounts’ clients have come to rely on their dedicated account model that ensures that they always interact with a knowledgeable team. Through their campaign production services, the team designs, builds, optimizes, tests, deploys, and monitors millions of targeted email marketing programs through a full-service framework, allowing its clients to outsource the entire process. As a technology innovator, WhatCounts has always been on the leading edge of the email marketing industry. Product differentiators include fully integrated social media and fully supported video-enhanced email. WhatCounts is proudest of the return on investment realized by some customers realizing over $200 in email-driven revenue for every $1 of investment.

About Riverside Company
The Riverside Company is a global private equity firm focused on acquiring growing enterprises valued at up to $200 million (€200 million in Europe). The firm partners with strong management teams and enhances its investments through acquisitions and organic growth. Since its founding in 1988, Riverside has invested in more than 250 transactions with a total enterprise value of more than $5.4 billion/€4.4 billion. The firm’s portfolio in North America, Europe and the Asia Pacific region includes more than 70 companies with roughly 14,000 employees. Riverside completes acquisitions smoothly thanks to $3.4 billion/€2.7 billion in assets under management, more than 195 professionals in 19 offices, and longstanding relationships with partner lenders.

For more information, contact Agatha Niedzwiecki at agatha(at)whatcounts(dot)com.

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