Estes Audiology Hearing Centers and Sertoma Introduce New Induction Loop Technology to Central Texas

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Hard of Hearing Will Now Be “In the Loop” during Georgetown City Council Meetings and at the Georgetown Public Library

Left to Right: Paul Hooper, President Sertoma Club of Georgetown; Soriya Estes, Au.D., Estes Audiology; Mayor George Garver; Jim Wilson, Dir. of Speech and Hearing, GT Sertoma Club

We hope that this initial installation at the Georgetown City Council Chambers and the Public Library will be the first of many public facilities implementing looping systems here in Central Texas.

Those in the community that are hard of hearing will now be “in the loop” in meetings at the Georgetown City Council and Georgetown Public Library (The Hewlett and Friends of the Library Rooms) through the use of new induction loop technology. Generously donated and installed by Estes Audiology Hearing Centers and the Sertoma Club of Georgetown, the installation of this new technology will allow people who wear modern digital hearing aids to hear crystal clear when using these looped facilities.

“With the introduction of looping, wearers of hearing aids will be able to utilize the newest in technology and yes, hear much better,” stated Dr. Soriya Estes, owner and founder of Estes Audiology. “We hope that this initial installation at the Georgetown City Council Chambers and the Public Library will be the first of many public facilities implementing looping systems here in Central Texas.”

Mayor George Garver of Georgetown, Texas, said in response that the City of Georgetown was so grateful to Estes Audiology Hearing Centers and to the Sertoma Club. “We want to thank Estes Audiology and the Sertoma Club for the leadership in making this technology available to the citizens of Georgetown. ”

Induction Loop Technology allows people who use modern digital hearing aids equipped with a telecoil (T-coil) to hear better. When induction loop technology is installed in the form of a sound-transmitting wire, sound is wirelessly transmitted from a microphone, TV, audio player, telephone or any sound system directly into the hearing aid. The hearing aid’s T-coil acts as a receiver allowing the user to hear the sound directly from its source within the looped environment without the interference of background noise. There is no echo or distortion produced by the room and the sound system.

In Europe, induction loop systems are used extensively and are commonplace. Churches, theatres, hotels and libraries - even taxicabs - are looped in most countries throughout Europe.

“The good news about induction loop systems is that everyone can benefit from them and most hearing aids today come equipped with a T-Coil,” said Dr. Estes. “For those hearing aids that do not have a T-coil, many can be upgraded for this feature. The key is to educate the public and ensure that all public places become looped.”

“The Sertoma Club of Georgetown is excited to collaborate with Estes Audiology to make the City of Georgetown one of the first “looped” accessible cities in the state of Texas,” stated Sertoma Board Member, Jim Wilson. “Being able to attend and participate in speaking engagements, meetings and educational seminars is invaluable to our hearing impaired community.”

Induction loop technology is superior to other wireless transmission technologies because it produces high-quality sound while alleviating background noise in a large room. In addition, induction loop technology allows one to hear without having to call attention to his/her disability in a public setting. Looping prevents wearers of hearing aids with a T-coil from having to ask for special assistance; from being required to sit in ‘special seating’; or from having to borrow or rent a receiver in order to hear properly.

About Estes Audiology

Estes Audiology is the premier hearing healthcare provider in Central Texas. Founded on the philosophy that all patients should receive superior hearing healthcare, the Audiologists at Estes Audiology evaluate, manage, and treat audiologic disorders in more than 4,000 patients throughout Central Texas. Estes Audiology currently has three clinics located in New Braunfels, Georgetown, and Boerne. The Audiologists at Estes Audiology are devoted to treating individuals who have experienced hearing loss or are predisposed to hearing loss due to occupational hazards. Unlike some of its competitors, Estes Audiology is a recognized professional healthcare provider that is certified by Medicare, Medicaid, and the Veteran’s Administration. Due to the quality of its service and standards of excellence, Estes Audiology’s clinics are used as training facilities for University of Texas – Austin doctoral Audiology students.

By putting its patients first, providing the most qualified Audiologists and clinicians, using state-of-the-art diagnostic tools, and using the most advanced hearing devices and comprehensive solutions, Estes Audiology has become the hearing healthcare provider of choice in Central Texas. To take Estes Audiology’s online hearing evaluation plus learn more about Estes Audiology, please visit our website at

About Sertoma Club

The Sertoma Club of Georgetown is active in their SErvice TO MAnkind, with the primary sponsorship being speech and hearing. Founded in 1912, Sertoma is the third oldest civic service organization. Sertomans total about 26,000 members in 800 clubs throughout the United States, Canada and Mexico. Members raise about $20 million annually through local fund raisers for community and international sponsorship. The Georgetown Sertoma Club was chartered in 1979 and meets every Thursday morning from 6:30-7:30 am at the IHOP Restaurant, Georgetown. Sertoma clubs across North America encourage women and men of all ages and races to join.


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