Homes.Com Enters into Major Advertising Partnership with Century 21 Real Estate

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Homes.com, a division of Dominion Enterprises, announced today a partnership with Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization. This partnership will provide participating CENTURY 21® brokers with enhanced services for their listings on Homes.com, viewed by more than 6 million visitors monthly. The partnership leverages Homes.com’s record traffic, as the #1 upstream traffic source among real estate websites driving traffic to century21.com in March 2011, and behind only the major search engines and Facebook overall, according to Experian Hitwise.

Homes.com has a proven record of attracting consumers that are actively engaging in the buying and selling process

Homes.com, a division of Dominion Enterprises, announced today a partnership with Century 21 Real Estate LLC, the franchisor of the world’s largest residential real estate sales organization. This partnership will provide participating CENTURY 21® brokers with enhanced services for their listings on Homes.com, viewed by more than 6 million visitors monthly. The partnership leverages Homes.com’s record traffic, as the #1 upstream traffic source among real estate websites driving traffic to century21.com in March 2011, and behind only the major search engines and Facebook overall, according to Experian Hitwise.

“This partnership further demonstrates our commitment to providing CENTURY 21 sales professionals with an effective digital marketing platform,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “The Showcase Advantage Listing Program, of which this partnership is a valuable component, enables our System members to deliver exceptional value to their customers and increased exposure for their properties.”

The Homes.com partnership will provide participating CENTURY 21 brokers the opportunity to significantly increase the exposure of their listings on Homes.com at a substantially discounted rate. Under the agreement, CENTURY 21 will provide an increased level of subsidy to the cost of the program for CENTURY 21 System members. The agreement also includes:

  •     Office logo on all listings
  •     Direct links to local CENTURY 21 brokerage websites
  •     Multiple lead capture forms on listings
  •     Call Tracking with caller phone number, location, time of call and duration
  •     Unlimited listing photos
  •     Listing updates every 15 minutes

“We are excited to announce this landmark partnership with CENTURY 21 Real Estate, one of the nation’s largest real estate franchises,” said Jason Doyle, vice-president of Homes.com. “Homes.com has a proven record of attracting consumers that are actively engaging in the buying and selling process. This partnership will improve the consumer experience by solidifying the connection of buyers and sellers from Homes.com to CENTURY 21 brokers at the local level.”

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Matt Coup
Homes.com
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