“Goldstar is successfully reaching young audiences with personalized Web-based marketing techniques that match buyers with events.” – The Wall Street Journal
Altadena, CA (PRWEB) April 19, 2011
Goldstar (http://www.goldstar.com), the Internet company that gets people out more to live entertainment, announced today that it will officially launch its online service in Cincinnati Tuesday, April 19, 2011.
Since its inception nine years ago, more than 1.5 million members nationwide have joined Goldstar. With more than 4,000 partner venues in an ever-increasing number of U.S. cities, the company provides a full spectrum of entertainment options at a great value to its members. Not only does Goldstar spread the word about events people may not have known were in their area, but with tickets at half price or better, they break down purchase barriers and inspire people to try new types of events.
With the launch, Goldstar opens the door for Cincinnatians to discover the wealth of live entertainment the city has to offer — things like Cirque du Soleil’s OVO, the Cincinnati Reds, STOMP at Procter & Gamble Hall, The Drowsy Chaperone – Cincinnati Music Theatre and the May Festival Chorus performing with the Cincinnati Symphony Orchestra.
“We are very excited about this partnership with Goldstar. May Festival is thrilled to be a part of this innovative way to reach new audiences to come to Music Hall and experience the rich sounds of the chorus and the Cincinnati Symphony Orchestra. We look forward to this opportunity to introduce new people to a world class event that is entertaining and enlightening,” says Lauren Hess, Marketing and Communications Manager for the May Festival Chorus.
“We’ve done extensive research into what factors play a role in going out,” says Goldstar CEO Jim McCarthy. “We’re reaching people who have all expressed an interest in broadening their entertainment horizons through Goldstar. That means the vast majority of the time we sell tickets to people who otherwise wouldn’t be attending these events.”
Goldstar is also the world’s largest online source of live entertainment user reviews. The Goldstar user review system has hundreds-of-thousands of written reviews and event ratings. These reviews create a buzz and are just one of the company’s many savvy marketing techniques that venue partners appreciate.
“Cincinnati is a great town with a lot to offer in live entertainment,” concludes McCarthy. “Goldstar’s goal is to not only make people aware of that but help them take advantage of it.”
Goldstar is the Internet company that builds new, more diverse audiences for venues by reaching out to its more than 1.5 million members with ticket offers to all things live entertainment, including theater, dance, comedy, jazz, concerts, sports and more. A free no-hassle membership allows people to log on to http://www.goldstar.com and receive weekly e-mail summaries that features more than 1,000 half-priced events offered in 20 major U.S. cities Goldstar is set for major market expansion in 2011. Goldstar is the largest seller of half-price tickets online and is ranked third on the TicketNews ticketing industry power ranking — only behind Ticketmaster and Live Nation. The company is privately owned and self funded.
Press Contact: Kristen Wygle, Allied Integrated Marketing, 216.325.6526, kwygle(at)alliedim(dot)com