MRC International Secures Leading Neuroscience Executive To Head New U.S. Operations

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Former Neurofocus SVP, Jeff Bander, to Oversee US Expansion of Company’s Online Eye Tracking Solutions Business

In conjunction with the debut of their U.S. operations, MRC International, the developers of the world’s first eye tracking solution for webcams, in close partnership with Tobii Technology, is pleased to announce the hiring of Jeff Bander as Senior Vice President of Client Services.

“We’re thrilled to present MRC International in the United States, and through Jeff’s vision and leadership, we’re looking forward to success paralleled to what has been achieved in Europe,” says Mathias Plank, Founder & CEO of MRC International.

In his new role with MRC International, Bander will head the company’s newly created New York City office while simultaneously building and managing a dedicated domestic sales team in the U.S. marketplace. Bander will also assist in the development and growth of MRC’s various international client roster including Procter & Gamble, Google, Group M and Clear Channel Outdoor among others.

“I am excited about the opportunity to build a world class organization for MRC International in America. The company’s first-of-its-kind eye tracking technology delivers fast, affordable, meaningful insight for advertisers and brand managers looking to further the effectiveness of their online and offline ad campaigns,” says Mr. Bander.

Prior to joining MRC International, Mr. Bander served as the Senior Vice President of Client Services of NeuroFocus, Inc., where he was responsible for leading their rapidly-expanding revenue growth. In addition, Bander also served as head of sales at Hollywood Media Corporation and WorldNow, where he tripled revenue and built a national sales network of more than 100 account managers. He has also served as a Senior Sales Executive of Cox Interactive and the BellSouth Advertising & Publishing Corporation.

About MRC International
MRC International has developed the world’s first Online eye tracking solution for webcams, in close partnership with Tobii Technology, the world leader in eye tracking and eye control. Launching the concept of Online EyeTracking helps brands and agencies measuring Ad Effectiveness and testing visual communication in multiple countries.


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