Bluegreen Partners with the American Heart Association’s Start! Campaign

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Bluegreen has partnered with the American Heart Association to implement the Start! Program to encourage healthy Bluegreen associates.

“The well-being of our associates and their families is a top priority at Bluegreen,” said Susan Saturday, Chief Human Resources Officer at Bluegreen Corporation.

Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play, today announced that it has partnered with the American Heart Association’s® Start! Campaign to promote physical activity programs in the workplace. Activities and programs will be geared towards fighting heart disease and stroke through workplace walking and physical activity programs.

“The well-being of our associates and their families is a top priority at Bluegreen,” said Susan Saturday, Chief Human Resources Officer at Bluegreen Corporation. “Our wellness initiatives are focused on creating the most healthy, happy and engaged associates committed to delivering superior service to our owners and guests. "

"Relationships are one of Bluegreen’s core values,” she continued. “I believe our newly established relationship with the American Heart Association will prove to be a great value not only to the health of our workforce but also to our community and the efforts of this great organization in the years to come.”

In collaboration with the American Heart Association, Bluegreen has created an exciting program that will engage the company in heart-healthy activities. According to a Harvard University study, approximately two hours can be added to life expectancy for each hour of regular exercise. By making as little as 30 minutes of physical activity, such as brisk walking, a part of everyday life, Bluegreen associates can reduce the chance of stroke by lowering bad cholesterol (LDL) levels and high blood pressure.

According to the American Heart Association, more than one million Americans suffer a heart attack while 700,000 Americans suffer from a stroke each year. One of the leading causes for heart attack and stroke is lack of physical activity. Almost 70% of Americans are devoid of physical activity, blaming lack of time and motivation. By implementing exercise programs and strategies, Bluegreen Corporation and its associates hope to decrease chances for disease and other risks. Additionally, there is a strong correlation in the wellness research conducted by Right Management that indicates that healthy employees, those who experience higher levels of well-being and perceive their organization as one that supports their health, are also more productive, engaged, innovative.

Founded in 1966 and headquartered in Boca Raton, FL, Bluegreen Corporation (NYSE:BXG) is the leader in providing Colorful Places to Live and Play through its vacation ownership resort and residential real estate business segments. Our more than 3,500 employees are passionate about delivering extraordinary experiences for our owners, travelers and business partners. Since 1996, Bluegreen has managed, marketed and sold a flexible, real estate-based vacation ownership plan with more than 222,600 owners, over 54 owned or managed resorts, and access to more than 4,000 resorts worldwide. Since 1985, Bluegreen Communities has developed master-planned residential and golf communities primarily in the southern and southeastern U.S., and has sold over 55,000 home sites. We also offer a portfolio of comprehensive, turnkey, fee-for-service resort management, financial services, customer generation and sales solutions to third-party developers and lenders. For more information, visit us online at See what Bluegreen owners are saying on Facebook or follow us on Twitter.


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Kimberly Wischnowski
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