Digital Marketing Services Powerhouse Outsell Benefits from Acquisition of Software/Project Management Executive Susan Sperl

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Product and Account Management Executive Sperl Enhances Outsell’s Operations Efficiencies

Outsell, a leading automotive digital marketing services provider, announced today that software and product management executive Susan Sperl has joined the Outsell team as Vice President of Operations. Susan has a depth of experience in directing product and service development, product management, P&L and process optimization of customer services for SaaS-based, packaged and custom informatics solutions and products.

“Bringing Susan on board positions Outsell to expand its value-added services in our account management, campaign operations, Live Chat, and program management departments,” said Outsell CEO Mike Wethington. “Susan’s exceptional work at FICO and Accenture has already paid dividends by augmenting Outsell’s core operations. She joined our team already firmly established at the cutting edge of her professional niche, and her addition to the Outsell team has and will continue to yield dramatic results for our clients through her experience in market leading informatics and analytic solutions and products.”

As Vice President of Operations, Susan’s day-to-day responsibilities at Outsell include strategic account management, campaign operations, automotive dealer services, Live Chat, and program management.

“The challenging position and dynamic work environment at Outsell, as well as the innovative spirit I’ve already seen at work here has confirmed that I’ve come to work for the right company,” commented Sperl. “I enjoy a challenge, particularly in addressing issues that come from high growth and which relate to sustaining growth. I’m thrilled to work at such an industry-leading and forward-looking company.”

Sperl’s over two decades of considerable experience and professional expertise are complementing her new role at Outsell. Susan held senior leadership roles at FICO (formerly Fair Isaac) and Accenture. As a Vice President at FICO, Susan managed a $45 million product portfolio and P&L, developing and executing market strategies and targeting new market segments. At Accenture she managed the utilization of large teams of consultants working on large scale strategic initiatives, programs and projects for clients across a wide variety of industries.

About Outsell LLC
Outsell ( is revolutionizing the way consumers engage with brands. The Outsell Digital Engagement Platform executes intelligent, data-driven digital marketing campaigns that change consumer perceptions, drive measurable sales and deliver more profit per marketing dollar spent.

Outsell The Intelligent Marketing Company TM

Media Contact
Sahil Merchant | sahil(dot)merchant(at)outsell(dot)com | 612.236.1517

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